Creative Strategy Director

Leap Brands•Fort Lee, NJ

1d•$150,000 - $165,000

About The Position

We are seeking a strategic content leader to build and lead the Content Strategy capability within the Content Experience Group. This role is responsible for developing customer-centered content frameworks that improve product discovery, understanding, evaluation, and conversion across digital, retail, marketplace, and AI-driven environments. Unlike traditional creative strategy roles focused primarily on campaigns and brand storytelling, this position focuses on understanding customer intent, search behavior, decision-making journeys, and content architecture to create scalable systems that support customer decisions and business growth. The ideal candidate combines content strategy, commerce content, customer insight, search behavior analysis, information architecture, and AI-era content thinking. The mission is to design scalable content systems that connect customer intent, product value, and business objectives to improve discovery, engagement, decision-making, and conversion across the customer journey.

Requirements

Content strategy expertise
Commerce content knowledge
Customer insight understanding
Search behavior analysis skills
Information architecture knowledge
AI-era content thinking
Understanding of customer intent
Understanding of search behavior
Understanding of commerce content
Understanding of content architecture
Understanding of AI-driven discovery environments

Nice To Haves

Traditional creative strategy background (not preferred for this role)
Focus on campaigns and brand storytelling (not the primary focus)

Responsibilities

Develop content strategies rooted in customer behavior and decision-making, including customer intent mapping, search behavior analysis, customer question frameworks, decision journey mapping, objection handling frameworks, and information need analysis.
Translate customer needs into actionable content strategies.
Develop content systems that support product discovery, evaluation, and conversion, including PDP content frameworks, product comparison content, feature-benefit communication, category content strategies, conversion content planning, and retail content frameworks.
Ensure content supports customer decision-making throughout the purchase journey.
Lead the development of scalable content structures across platforms and channels, including content models, content hierarchy, content taxonomy, metadata frameworks, modular content strategies, and structured content design.
Create content systems that are reusable, scalable, and measurable.
Develop content frameworks optimized for emerging AI-powered discovery environments, including AI Discovery strategy, GEO readiness, AEO readiness, conversational content frameworks, knowledge architecture, and question-and-answer content systems.
Prepare content ecosystems for AI-driven search and recommendation experiences.
Develop customer-relevant narratives that improve product understanding and differentiation, including category storytelling, product value communication, messaging frameworks, product positioning support, and customer decision support content.
Balance brand storytelling with customer information needs and commercial objectives.
Partner closely with the Experience Design Team, Content Production Team, Content Operations Team, Channel Operations Group, Media Performance Team, and Client Service Group.
Ensure content strategies support business goals, customer needs, and channel requirements.