Creative Strategy Analyst - Grapevine

New Engen, Inc.•New York, NY

10h•$70,000 - $80,000•Hybrid

About The Position

At New Engen, we help brands grow smarter through digital marketing strategies that integrate media, creative, analytics, influencer, and retail. Grapevine is New Engen’s solution for brands to license high-performing third-party creator content for social ad campaigns. We are a collaborative team dedicated to helping brands and each other thrive, working hard, staying humble, and building with purpose.

Requirements

1-3 years of experience in creative strategy or performance-driven content within the DTC or ecommerce space.
Experience developing visual advertising concepts (video and static content), including hooks, storyboarding, and calls-to-action.
Hands-on experience with creative tools such as Figma or Canva.
Hands-on experience with video editing platforms like CapCut or Adobe Premiere.
Comfort working within project management platforms (e.g., Asana, Monday) to track deliverables, timelines, and creative workflows.
Strong understanding of digital marketing and consumer trends.
Curiosity about how content, technology, and platform dynamics shape brand growth.
An entrepreneurial, builder mindset with enthusiasm for testing ideas and iterating on creative concepts.
Ability to work in fast-moving environments where experimentation is encouraged.
Excellent organization and project management skills, with the ability to manage multiple projects and deadlines.
Strong attention to detail.
Clear and compelling communication skills, both written and visual.
Ability to distill complex ideas into simple, engaging creative direction.
Highly collaborative approach with the ability to build strong relationships across teams.
Ability to contribute positively to a fast-paced, creative environment.
A positive, curious attitude, bringing energy, creativity, and a sense of fun.
Maintain a high standard for the work.

Responsibilities

Develop creative and content strategies that drive measurable performance across paid media channels (Meta, TikTok, YouTube).
Translate brand goals and market insights into compelling campaign concepts to improve key performance metrics.
Generate new campaign ideas and creative concepts based on market research, content analysis, and consumer trends.
Identify opportunities to test new formats, messaging angles, and storytelling approaches.
Concept and write detailed briefs for creators, designers, and writers, including scripts, hooks, shot lists, and messaging frameworks.
Collaborate with internal teams to ensure effective execution of creative concepts from production to delivery.
Provide visual direction, storyboard guidance, and post-production briefs.
Analyze campaign performance metrics (CPA, ROAS, CTR, CVR) to inform creative iterations and optimizations.
Recommend new creative iterations, refine messaging, and optimize advertorial landing pages.
Work closely with Brand Success, design, and cross-functional partners to align creative direction with campaign goals.
Contribute ideas, insights, and feedback to deliver cohesive, high-performing marketing campaigns.