Creative Strategy Manager

Townsquare Ignite•Charlotte, NC

19h•$60,000 - $65,000•Remote

About The Position

Townsquare Ignite, founded in 2010, offers a combination of owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform. It is the fastest-growing revenue and profit driver of Townsquare Media. Their competitive advantages include first-party data collection, proprietary advertising technology, impactful integration with over 10 leading DSPs, massive reach with access to over 250 billion impressions per day, targeted solutions and customer service, multi-platform delivery across various digital channels, and a full-service design and creative team. The Creative Strategy Manager is a key member of the Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns. This role blends creative execution with strategic thinking, involving writing copy, conceptualizing ads, and ensuring ads are both visually appealing and performant. The ideal candidate thrives in a fast-paced environment, can manage multiple requests, and has a keen eye for detail, design, and results.

Requirements

Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
Proven copywriting skills for digital, social and video marketing.
Understanding of programmatic advertising and campaign strategy.
4+ years of relevant experience in digital design, production, or advertising.
Ability to manage a high volume of projects while meeting tight deadlines.
Exceptional attention to detail and ability to identify what makes an ad effective.
Bachelor’s degree or equivalent experience required.

Responsibilities

Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
Conduct client calls to refine creative direction, messaging, and KPIs.
Recommend creative approaches to maximize campaign performance.
Write compelling ad copy for display, social, video and email marketing.
Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets.
Select images and/or footage or inspirations for digital ads and videos that elevate client campaigns.
Review creative assets, make refinements, and ensure brand alignment and effectiveness.
Strategize creative updates to keep campaigns fresh and engaging.
Manage multiple requests simultaneously while meeting tight deadlines.
Collaborate with team members to continually raise the standard of creative work produced.
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.