About The Position
Doonails is a fast-growing beauty startup focused on revolutionizing manicures with innovative products and a strong community. They operate through their online shop and retail partners, aiming to provide studio-quality manicures at home. They are seeking a freelance Creative Strategist to develop ad concepts for Meta and TikTok Shop, focusing on performance and user-generated content (UGC).
Requirements
- Proven experience as a Creative Strategist or Performance Marketer in ad concepting for Meta platforms.
- Experience with TikTok/TikTok Shop ad concepting is ideal.
- Strong understanding of hook psychology, thumb-stop rate, and performance marketing mechanics.
- Excellent writing skills and ability to create clear, actionable creative briefs for video editors.
- Experience providing constructive and specific feedback on finished video ads.
- Independent and proactive work style with strategic thinking capabilities.
- Ability to analyze ad performance data and translate insights into improved concepts.
- Solid English communication skills (for US content).
- German language skills are a strong plus.
Responsibilities
- Develop ad concepts with strong, varied hooks for performance/UGC ads on Meta and TikTok Shop.
- Write creative briefs (using Notion) for video editors, typically including 1-3 script variants with hook and body per project, aiming for 3-5 briefs per week, with potential for increase.
- Review finished video edits, providing concrete and actionable feedback via Frame (usually 2 feedback loops) before approval/upload.
- Create final ad namings according to the Doonails naming table and perform upload checks on finished ads.
- Evaluate running and completed ads using the hit-rate framework and Klar attribution to gather learnings for new concepts.
- Research and track formats, trends, and competitor ads to inform new concept development.
- Proactively contribute strategic ideas to improve performance beyond fulfilling assigned orders.
Benefits
- Competitive pay, tailored to qualifications and experience.
- A role with ownership, high trust, and the freedom to shape processes.
- Growth potential through taking on responsibility and implementing ideas.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
