Creative Strategist, Retail Media - Creative - US Remote

DEPT®

3h•$66,300 - $85,000•Remote

About The Position

The Creative Strategist drives digital advertising performance through strategic creative planning, innovation, testing, and optimization. The role analyzes complex data to produce clear, actionable creative insights, maintains adherence to brand and ad-platform guidelines, and proposes and executes creative tests to evolve brand-specific best practices. Acting as a liaison among Media, Client, and Creative Production teams, the strategist builds strong working relationships through clear processes and documentation that sustain a creative feedback loop. The role owns creative testing and insights, develops data-grounded recommendations, and collaborates across paid media, design, and strategy. It supports a large-scale global account with multiple workstreams and contributes to DEPT’s thought leadership and internal creative strategy processes. The position calls for an organized, proactive communicator who can manage complex projects and tight deadlines in a fast-paced environment. It reports to DEPT’s Associate Director of Creative Strategy. The role is US remote, with an anticipated salary range of $66,300–$85,000 USD based on a 40-hour workweek and leveling.

Requirements

At least 2 years in Creative Strategy or a related digital marketing role, with hands-on paid media and creative testing experience.
Deep familiarity with Meta, TikTok, Google, and other performance channels such as Snap, DV360, GDN, and Amazon.
Strong analytical skills and comfort using reporting dashboards or Excel/Google Sheets to identify trends.
Clear, responsive communication skills and ability to stay in sync with teammates and clients.
Ability to manage multiple priorities and projects effectively.
Strong presentation and storytelling skills.

Nice To Haves

eCommerce or DTC experience.
Agency experience or comfort working in a high-output environment.
Familiarity with Looker, Google Data Studio, Tableau, or other reporting dashboards.
Proven ability to contribute to process development.
Direct experience managing Meta, GDN, Amazon, or TikTok ad creative is strongly preferred.

Responsibilities

Analyze paid media results to produce actionable creative insights and new test hypotheses.
Translate data into narratives that inform future creative production.
Use Excel and Google Sheets to analyze data at scale and create data visualizations.
Build and maintain creative testing roadmaps tied to performance KPIs and goals.
Prioritize and manage concurrent projects involving creative performance analysis, testing, and media delivery.
Communicate proactively with senior leadership and internal and external stakeholders.
Maintain documentation and feedback loops so insights are carried forward and strategy remains aligned with goals.
Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews.
Present and defend creative insights, and develop decks and narratives to guide client decisions on creative direction.
Build alignment and buy-in across internal and external stakeholders.
Serve as a subject matter expert and key contact for creative points of view in internal and client-facing conversations.
Execute and report on creative strategy initiatives for a large-scale global account across multiple workstreams.
Partner with Media and Client teams to develop and execute creative testing plans aligned with client goals.
Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations.
Help shape and evolve internal creative strategy processes.