Creative Specialist

Smith & Wesson Brands•Maryville, TN

2d•Onsite

About The Position

Gemtech is hiring an onsite, non-remote Creative Specialist in Maryville, Tennessee. The role produces creative assets for social media, email, websites, digital advertising, presentations, print collateral, and events. It includes planning and capturing product photography, lifestyle imagery, and event content, as well as shooting and editing product videos, interviews, event recaps, and short-form social content. The specialist handles production logistics, including shot lists, equipment preparation, lighting, audio, editing, and delivery of files. The position turns approved briefs into channel-ready creative, adapts existing work for different formats and placements, maintains brand consistency, and verifies product details with internal resources. It works with Digital and Media to clarify requirements, deadlines, and intended uses; maintains organized source files and final assets in a shared content library; and tracks assignments, communicates constraints, and flags competing deadlines. The role also captures content and supports activations at trade shows, dealer events, media experiences, and other field activities. Coordination with Smith & Wesson creative resources may be assigned, while most day-to-day work is produced independently. Duties may change or be supplemented according to business needs. The role is performed in a normal office environment and may also involve exposure to manufacturing-floor conditions at the Smith & Wesson facility. Safety glasses with side shields and hearing protection are required on the manufacturing floor; additional PPE, including safety footwear, may be required for particular tasks or departments. The candidate must be comfortable around firearms.

Requirements

2–3 years of experience working in a similar role.
Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Digital production skills and experience creating digital assets in a fast-paced environment.
Commitment to excellence and attention to detail.
Ability to work independently, take direction, and work as part of a team.
Strong time-management skills and ability to multitask and meet deadlines.
Excellent written and verbal communication skills.
Strong problem-solving and communication skills.
Ability to work with little or no supervision and perform repetitive work.
Ability to respond to emergency situations.
Must be comfortable around firearms.
Candidates should submit links to portfolios or examples of their work.

Nice To Haves

Sketch, HTML, and CSS experience.
Experience working with sporting goods, lifestyle brands, or outdoor brands.
BA/BS in Design, Fine Art, Advertising, or a relevant field is preferred.

Responsibilities

Design assets for social media, email, websites, digital advertising, presentations, print collateral, and events.
Plan and capture product photography, lifestyle imagery, and event content.
Shoot and edit product-focused videos, interviews, event recaps, and short-form social assets.
Prepare shot lists and equipment, manage lighting and audio, edit content, and deliver files.
Translate approved briefs into creative concepts and finished assets that meet channel specifications.
Adapt existing creative for different sizes, formats, and placements.
Maintain brand consistency and verify product details with appropriate internal resources.
Collaborate with Digital and Media on asset requirements, deadlines, and intended uses.
Organize source files, final assets, versions, and usage information in a shared content library.
Track assignments, communicate production constraints, and flag competing deadlines early.
Capture content and support activations at trade shows, dealer events, media experiences, and other field activities.
Coordinate with Smith & Wesson creative resources when assigned while independently producing most day-to-day work.
Schedule work, meet deadlines, multitask, and work overtime as needed.
Maintain effective working relationships and provide good customer service.