Creative Specialist

Smith & Wesson Brands, Inc.•Maryville, TN

16h•Onsite

About The Position

The Creative Specialist produces creative content and digital assets for Gemtech across social media, email, websites, digital advertising, presentations, print collateral, and events. The role plans and captures product photography, lifestyle imagery, and event content, and shoots and edits product videos, interviews, event recaps, and short-form social assets. It also handles practical production needs such as shot lists, equipment preparation, lighting, audio, editing, and file delivery. The specialist turns approved briefs into channel-ready concepts and finished assets, adapts creative into different formats and placements, maintains brand consistency, and verifies product details with internal resources. The role collaborates with Digital and Media on asset requirements, deadlines, and intended uses; organizes source files and final versions in a shared content library; and tracks assignments, constraints, and competing deadlines. The specialist also captures content and supports activations at trade shows, dealer events, media experiences, and other field activities. Coordination with Smith & Wesson creative resources may be assigned, while most day-to-day work is produced independently. This position is onsite and non-remote in Maryville, Tennessee. The work takes place in a normal office environment and may also involve the Smith & Wesson manufacturing facility, where employees can encounter manufacturing noise, chemicals, dust, temperature extremes, moving machinery, confined spaces, vibrations, odors, and mechanical hazards. Safety glasses with side shields and hearing protection are required on the manufacturing floor; additional PPE, including safety footwear, may be required for particular tasks or areas.

Requirements

2–3 years of experience working in a similar role.
Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Digital production skills creating digital assets in a fast-paced environment.
Commitment to excellence and attention to detail.
Ability to work independently, take direction, and work as part of a team.
Strong time-management skills, including the ability to multitask and meet deadlines.
Excellent written and verbal communication skills.
Portfolio links or examples of work should be submitted.
Must be comfortable around firearms.
Ability to schedule work and work overtime as needed.
Ability to respond to emergency situations.
Ability to maintain effective working relationships with all levels of the organization.
Ability to perform repetitive work.

Nice To Haves

Experience with Sketch, HTML, and CSS.
Experience working with sporting goods, lifestyle brands, or outdoor brands.
BA/BS in Design, Fine Art, Advertising, or a relevant field is preferred.

Responsibilities

Design creative assets for social media, email, websites, digital advertising, presentations, print collateral, and events.
Plan and capture product photography, lifestyle imagery, and event content.
Shoot and edit product-focused videos, interviews, event recaps, and short-form social assets.
Manage practical production requirements, including shot lists, equipment preparation, lighting, audio, editing, and file delivery.
Translate approved briefs into creative concepts and finished assets that meet channel specifications.
Adapt existing creative into different sizes, formats, and placements.
Maintain brand consistency and verify product details with appropriate internal resources.
Collaborate with Digital and Media to understand asset requirements, deadlines, and intended uses.
Organize source files, final assets, versions, and usage information in a shared content library.
Track assignments, communicate production constraints, and flag competing deadlines early.
Capture content and support activations at trade shows, dealer events, media experiences, and other field activities.
Coordinate with Smith & Wesson creative resources when assigned while independently producing most day-to-day work.