Creative Services Director

Hearst•Oklahoma City, OK

1d•Onsite

About The Position

KOCO-TV is seeking a highly motivated and dynamic Creative Services Director to lead the station’s brand vision and execution. This role reports directly to the General Manager. The ideal candidate is a versatile, hands-on creative leader with the ability to shoot, write, and edit, while working efficiently within Adobe Creative Suite. They must thrive in a fast-paced environment, managing multiple projects simultaneously while elevating and maintaining the look, feel, and voice of a legacy brand. As the station’s brand manager, this individual will lead a team of three talented writers and producers, developing and executing targeted, research-driven promotional campaigns across multiple platforms. These campaigns should strengthen KOCO-TV’s connection with its audience and drive measurable growth. The successful candidate will bring a proven track record of brand growth, along with demonstrated experience building, mentoring, and inspiring high-performing teams. Strategic thinking, creative innovation, and strong leadership skills are essential for success in this role.

Requirements

A minimum of 5 years in station marketing/promotion/brand management.
Wide Orbit and ENPS experience is a plus
Must have a winning attitude and a commitment to excellence and quality promotion
Must have proven skills of collaborating with News staff and station personnel
Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
Non-linear editing required; efficient in Adobe Creative Suite or similar application
Creative writing and conceptualization; able to craft compelling messages based on station research
Excellent verbal communication & strong writing skills
Detailed oriented & organized
Excellent communication & interpersonal skills
Demonstrated personnel management and development skills
Graphic Skills preferred
Valid driver’s license (hire is contingent on good driving record)
Related experience and/or training considered as well as a combination of education and experience
Military training from Defense Information School (DINFOS) will be considered

Responsibilities

Manage production of compelling image, sweeps and special event campaigns for all platforms
Schedule staff station community and promotional events
Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
Supervise creative team in brand, image, and daily topical promotion
Produce on and off-air promotions
Special projects coordination & fulfillment
Produce effective news & programming promotion
Produce & post targeted social media marketing
Manage inventory for daily on-air logs as directed and as needed
Attend outside community functions or meetings
Identify and implement strategies for increasing station ratings and brand awareness