Creative Producer - NBAT2 (YouTube Content)
About The Position
NBAT2 is seeking an ambitious, proactive, basketball-obsessed Creative Producer to develop and produce YouTube content for @NBA2KL and @NBAT2. The role bridges creative vision, talent direction, and field and studio execution, owning assigned projects from concept through final delivery. The producer will develop new series and produce established original programming, combining deep NBA knowledge, rigorous preparation, strong creative instincts, and the ability to direct small crews and high-profile talent in fast-moving environments. The role spans the off-court, documentary-focused storytelling of @NBAT2 and the gaming-focused content of @NBA2KL. The Creative Producer researches players, talent, and guests; develops narrative arcs and interview prompts; prepares creative briefs, run-of-show documents, production beat sheets, interview guides, and contingency plans; and pitches original ideas and structured concepts for YouTube series and formats. On set, the producer directs crews and talent, guides real-time basketball conversations, manages schedules, and adapts plans to changing conditions and creative opportunities. The producer also oversees post-production in collaboration with editors and the creative team, shaping YouTube-first edits for hooks, pacing, storytelling, and audience retention. The role manages multiple projects from development through publishing setup and coordinates with internal creative, production management, social, branding, and talent teams. The position offers eligible NBA employees the option to work remotely one day per week. Salary range: $100,000–$120,000. The posting identifies the job title as “Supplemental Staff.”
Requirements
- At least 3 years of digital media experience as a Creative Producer, Field Producer, or in a comparable role.
- Extensive understanding of the NBA, including current players and personalities, team rosters, trade and salary-cap logic, league history, and modern basketball culture.
- Experience leading small studio or field crews and directing athletes, celebrities, creators, or other high-profile talent on set.
- Ability to turn creative concepts into organized, production-ready plans and anticipate contingencies before and during shoots.
- Understanding of YouTube-first programming, including video packaging, audience retention, hooks, pacing, and digital storytelling conventions.
- Ability to manage multiple projects simultaneously across development, production, and post-production while maintaining creative quality and organization.
- Strong willingness to develop deeper knowledge of gaming culture and the NBA 2K ecosystem.
- Applicants should submit a resume, a portfolio including links to relevant video productions, and a cover letter outlining their experience and creative vision.
Nice To Haves
- Experience in sports, culture, or digital entertainment.
- Familiarity with video game culture and the NBA 2K ecosystem.
Responsibilities
- Research featured NBA players, talent, and celebrity guests to develop narrative arcs and personalized interview prompts.
- Prepare creative briefs, run-of-show documents, production beat sheets, interview guides, and contingency plans.
- Pitch original content ideas and develop and present briefs for YouTube series, formats, and packaging strategies.
- Direct studio and field shoots and lead small camera, audio, and lighting crews.
- Direct NBA players, celebrities, and digital creators to create comfortable, engaging, and candid on-set performances.
- Lead unscripted and interactive basketball discussions using current NBA and roster knowledge.
- Keep shoots on schedule while prioritizing key story beats, creative objectives, and shot-list requirements.
- Adapt narrative direction and production plans to talent dynamics, production challenges, and spontaneous creative opportunities.
- Collaborate with editors and the creative team to shape YouTube-first final edits, emphasizing hooks, pacing, storytelling, and viewer retention.
- Manage assigned projects across development, production, post-production, final delivery, and publishing setup.
- Coordinate assigned projects across internal creative, production management, social, branding, and talent teams to maintain alignment and deliver assets smoothly.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life and AD&D insurance
- Short-term disability insurance
- Long-term disability insurance
- FSA and other tax-advantaged accounts, including HSA and healthcare or dependent-care FSAs
- 401(k) retirement plan
- Commuter benefits
- Unlimited time off, including vacation and sick time
- Annual discretionary performance bonus
- Fertility and family-forming assistance
- Wellbeing allowance
- Educational assistance
- Mental health coaching or therapy
- Personal days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
