Creative Producer, UGC

Replika

7d•Remote

About The Position

Replika is undergoing a renaissance with a goal of exponential growth, and User Generated Content (UGC) is identified as the key driver for this expansion. The company is seeking a creative producer to rapidly translate positioning ideas into high-volume, scroll-stopping content. This role is central to the company's growth engine, requiring the individual to be hands-on in concept generation, scriptwriting, TikTok copy creation, creator sourcing and briefing, directing shoots, and analyzing performance data to inform future content. The position involves close collaboration with the product team, with the ability to implement product hooks quickly. A critical requirement for this role is genuinely excellent English and proven experience in writing high-performing TikTok copy in English.

Requirements

Genuinely excellent English and demonstrable experience writing high-performing TikTok copy in English.
Extensive B2C UGC experience, with a track record of producing UGC and short-form ads at volume for consumer products that drove performance.
Hands-on production experience: generating ideas, writing scripts, sourcing creators and locations, and directing shoots from concept to delivery.
Strong track record producing ads for TikTok and Meta, with an understanding of platform-specific best practices.
Experience working closely with influencers and creators, including briefing, managing relationships, and obtaining quality work.
Comfortable managing external agencies and partners across content and creative without losing output control.
Data-driven approach: utilizing channel metrics, creative performance, and growth numbers to inform content decisions.
Process-oriented: experience setting up workflows or pipelines to improve team speed or quality.
Fast and self-directed, with the ability to ship, learn, and iterate quickly without waiting for extensive approvals.

Nice To Haves

Experience with an AI product, an emotionally engaging consumer app, or in the social, communication, or entertainment space.
Experience building or running a UGC creator pool from scratch (recruiting, briefing, managing payments, retaining talent).
Experience producing content that drove measurable installs or subscriptions for a B2C subscription product.
Familiarity with production back-office tasks such as release forms, usage rights, creator contracts, and budgets.
An eye for aesthetics, ensuring the work is visually appealing as well as performant.

Responsibilities

Turn positioning and creative concepts into high volumes of UGC — ideate, script, storyboard, and ship.
Write copy yourself, including hooks, captions, and TikTok-native copy in English that converts.
Source, brief, and direct creators and actors, ensuring quality output.
Own production end-to-end: concept, casting, locations, props, on-set direction, and post-production.
Build scalable production workflows, including pipelines, briefs, and processes.
Manage external agencies, production partners, and UGC platforms, while retaining creative control.
Analyze performance data across platforms (TikTok, Instagram, paid social) to optimize content strategy.
Stay on top of trends and competitor creative, quickly adapting them to be on-brand.