Creative Planner
About The Position
Creative Planners at Infinite Media own the authorship of creative direction and project briefing for Infinite Media and Agency customers. They work closely with account-level media planners and Infinite Media’s studio director to ensure work is technically accurate, detailed, aligned with customer objectives and brand standards, and brings customers’ ideas to life. This is a clarity-and-authorship role for someone with mid-level agency or creative-production experience who values details and helps others do their best work. The Creative Planner prepares complete, resource-linked briefs that are ready for critique and customer approval. The role coordinates with Program & Production Management on schedules and handoff readiness, without owning Mission Control or trafficking. Success means assigned briefs are complete, linked to resources, and critique-ready on schedule, and that clients and Client Services experience clearer briefs and cleaner handoffs.
Requirements
- Mid-level experience in agency, creative production, direct marketing, and/or nonprofit fundraising creative operations sufficient to write production-grade briefs.
- Demonstrated ability to write clear, detailed creative briefs, charters, or equivalent work-order artifacts.
- Extreme attention to detail and a preference for clarity over cleverness in written direction.
- Comfort partnering daily with planning and production counterparts without absorbing their scope.
- Ability to reference structured content libraries and assets rather than inventing one-off copy dumps in a brief.
- Strong written and verbal communication skills, including explaining creative choices and receiving critique without ego.
- Capacity to manage multiple concurrent jobs under deadline pressure.
- Willingness to work in evolving systems.
Nice To Haves
- Digital Media experience.
- Familiarity with nonprofit or cause-marketing creative workflows.
- Experience coordinating with creative directors (CDs), Client Service, and production studios.
- Exposure to catalogued product/package systems or structured briefing tools.
Responsibilities
- Author creative direction for each assigned project, including component-level direction notes and related creative fields.
- Gather, draft, and govern client and project resources needed for execution, such as stories, offers, proof points, brand assets, photos, style guides, and templated assets.
- Maintain enough strategic and production context to brief accurately.
- Prepare work for Agency Creative Strategists to critique for strategic and brand alignment and for customers to approve with confidence.
- Keep creative appendices, resource links, and brief content current as campaigns launch or change.
- Coordinate with Program & Production Management on schedules and handoff readiness without owning Mission Control or trafficking.
- Flag incomplete resource readiness early so jobs do not advance with invented content placeholders.
- Uphold brand and customer requirements through meticulous attention to detail and clear, plain-language direction.
- Continuously improve brief quality, consistency, and handoff cleanliness across assigned work.
- Manage multiple concurrent jobs under deadline pressure and work in evolving systems.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
