About The Position

Rist Labs is a cofounding studio that builds ethical, AI-powered B2C products. The role is for Aligned, a subscription-based AI Coach with a proprietary fusion coaching model that supports users in achieving personal and professional goals through 24/7 assistance and accountability. The Creative Marketing Manager will help grow the product’s presence in Tier 1 markets by translating audience psychology into effective advertising concepts and copy, testing creative approaches, and overseeing the creative process for a dedicated area.

Requirements

  • At least 2 years of experience driving performance for B2C products.
  • Experience building funnels from scratch and scaling them through creative strategy, testing, and iteration.
  • Experience shipping, testing, and iterating successful creative assets.
  • Strong analytical skills and familiarity with marketing metrics including ROAS, CTR, CPM, CPA, Hook Rate, and Hold Rate.
  • Deep understanding of target audiences and ability to create content that addresses their pain points.
  • Creative and analytical approach to developing innovative solutions.
  • Results-driven understanding of user acquisition and performance marketing.
  • Ability to write effective briefs for designers and motion teams.
  • English proficiency at B2 level or higher.

Responsibilities

  • Manage creative strategy from idea to launch.
  • Develop concepts for paid traffic that meet key performance indicators and metrics.
  • Work with static, video, and user-generated-content creatives.
  • Write briefs for designers and content creators.
  • Approve, review, and improve creatives using data-driven feedback.
  • Analyze creative performance and generate data-based optimization ideas.
  • Identify emerging trends and turn them into growth opportunities.
  • Maintain a creative learning library covering validated audience pains, hooks, visual directions, and concept-level performance data.
  • Research and test new tools and approaches to improve the creative process.

Benefits

  • Office or hybrid work format.
  • Freedom to build, without micromanagement, politics, or fluff.
  • Support for different kinds of career growth, including leadership, depth, and breadth.
  • Paid vacation and sick leave.
  • Competitive pay based on skills and achievements.
  • English courses.
  • Apple equipment.
  • Company-paid lunches.
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