Creative Marketing Manager

HME Companies • Brookings, SD

3d

About The Position

HME Companies is seeking a strategic, hands-on Creative Marketing Manager to own and elevate the visual identity, storytelling, and brand experience across a growing portfolio of organizations, including Peaceful Pines Senior Living and HME Care. This is a high-impact role that is ideal for a creative leader who thrives both concepting big ideas and executing them personally. You will serve as the brand steward and primary creative force, shaping how our communities, residents, and teams are experienced across every touchpoint. At HME, we believe stories matter. This role plays a critical part in translating those stories into compelling creative that drives occupancy, strengthens recruitment, and deepens community connection. This is a rare opportunity to combine creative leadership, brand ownership, and meaningful impact in a people-centered organization. You won't just "support marketing"-you'll define how our brands show up in the world.

Requirements

• 3-5+ years of experience in creative marketing, brand design, or related field
• Strong portfolio demonstrating both conceptual thinking and execution
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required; Premiere/After Effects a plus)
• Proven ability to both think strategically about brand and campaigns and execute high-quality design work independently
• Experience managing multiple projects in a fast-paced environment
• Strong communication skills and ability to collaborate across teams
• Passion for storytelling, brand building, and human-centered marketing
• Valid driver's license and willingness to travel regionally as needed
• Must be able to pass background check

Nice To Haves

• Experience in senior living, healthcare, hospitality, or other service-driven industries
• Bachelor's Degree in Graphic Design, Advertising, Marketing, or similar
• Photography, videography, or multimedia production experience
• Familiarity with work management tools (Asana, Monday.com, etc.)
• Experience working with external vendors and creative partners

Responsibilities

• Serve as the primary owner of creative direction across multiple brands and communities
• Define, evolve, and enforce visual identity, tone, and brand standards
• Lead concept development for campaigns, storytelling initiatives, and key organizational priorities
• Provide creative guidance and quality control across all outputs
• Personally design and produce high-quality assets, including sales and marketing collateral, digital and social assets, campaign creative, and environmental and community signage
• Ensure all materials are on-brand, high-quality, and aligned to business objectives
• Support and execute photography, video, and multimedia storytelling
• Partner with marketing and leadership to develop integrated campaigns that drive Brand awareness and Occupancy & Lead generation
• Translate strategy into compelling creative execution
• Continuously evaluate and optimize creative based on performance and engagement
• Manage multiple projects across brands with clear prioritization and deadlines
• Establish efficient creative workflows, timelines, and approval processes
• Coordinate with internal stakeholders and external vendors (printers, media, freelancers)

Benefits

• Equal Opportunity, Affirmative Action employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level