Creative Marketing Designer

College Town Communities•Malvern, PA

3d•$60,000 - $65,000•Onsite

About The Position

We’re looking for a dynamic, versatile person who’s eager to help build our brand awareness and community culture. As is the case with a lot of the roles within our boutique student housing company, our ideal candidate would bring multiple talents to our team: not necessarily an expert in any of these areas, but someone who has experience in multiple marketing related avenues, is VERY creative, has a passion to learn new things, and enjoys collaborating with a team. The demographic we target are young college students and their parents, making your job one of the most exciting jobs in the company! On a daily basis, you’ll get to express your creative mind, bring fresh ideas, and keep College Town Communities at the forefront in the ever-changing youth culture. The position’s main areas of focus are intermediate graphic design skills, assistance in marketing initiatives, and proficiency in social media strategies and implementation.

Requirements

Intermediate graphic design experience of at least 2 years
Experience using professional design software
Experience using WIX website platform or similar software
Excellent written and verbal communication skills
Marketing mind with eye for creativity
Knowledge of and experience in a variety of social media platforms
Strong multitasking capabilities
Clear, confident communication abilities
Effective time-management skills

Nice To Haves

Bachelor’s degree in design, marketing, business, or related field
Proficiency with online marketing and social media strategy
Open to the idea of travel for work
Experience leading a brand’s social media initiatives
Keen understanding of how to craft effective social media strategies
Experience with social media tools

Responsibilities

Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using various software
Use the appropriate colors and layouts for each graphic
Collaborate with marketing team and/or property staff to produce final design
Amend designs after feedback
Ensure final graphics and layouts are visually appealing and on-brand
Sourcing and ordering marketing materials (including print collateral, promotional products and apparel)
Create and update web pages following our brand templates
Collaborate with third party creators on projects
Assist in developing marketing plans to increase brand awareness and promote our “College Town Community”
Assist in marketing programs/events from start to finish, working with property manager and student representatives to ensure they understand the program/event and guiding them with strategies to make them a success
Consistent follow-up throughout the marketing initiative to help ensure it success, working more intensively with properties that are in the most need of guidance
Possible travel to our properties for participation in specific on-property or on-campus events
Develop consistent brand awareness in our software communications
Help develop creative outlines to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Source vendors for photography and videography
Assist Director of Marketing & Branding in model staging
Assist in procurement of property event items
Create 30-day social marketing plans for each property
Stay up to date with new and emerging trends to help keep College Town Communities’ social media presence consistently relevant
Be the point of contact for property staff regarding social media content creation
Create ready-to-post content
Create a minimum of 3 posts and 2 stories a week for our properties