Sr. Creative Marketing Manager

Essential Oxygen•Novato, CA

10d•$100,000 - $125,000•Onsite

About The Position

This role is built for a seasoned content strategist and copywriter who believes that beautiful, purposeful storytelling is a genuine business asset. You'll shape how Essential Oxygen sounds, feels, and connects across every channel, every campaign, every word. This is a hands-on creative role responsible for both strategic direction and execution. The position is expected to personally create high-quality marketing assets, including written copy, campaign concepts, and digital graphics, rather than functioning solely as a project manager or agency coordinator. Essential Oxygen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

Seasoned content strategist and copywriter
Believes that beautiful, purposeful storytelling is a genuine business asset
Eligible to work in California
Legally authorized to work in the United States
Ability to sit or stand for extended periods of time
Strong work ethic

Nice To Haves

Experience with AI-powered design, content, and workflow tools

Responsibilities

Own and evolve Essential Oxygen’s brand voice across all channels, ensuring it remains credible, elevated, educational, sustainability-rooted, and instantly recognizable.
Write and execute compelling, conversion-focused marketing copy across the full ecosystem, including Shopify, Amazon, Walmart, email campaigns, paid advertising, social media, blog content, product launches, and sales materials.
Develop educational content that clearly communicates the efficacy, ingredient philosophy, and differentiators behind Essential Oxygen products while maintaining regulatory and brand integrity.
Create brand storytelling that builds long-term trust and emotional connection with our wellness-focused and sustainability-minded customer community.
Lead content and campaign planning across channels, from editorial calendars and launch timelines to full-funnel marketing campaigns with clear audience targeting, messaging, and calls to action.
Execute the development of marketing assets across digital channels, including social media graphics, video, paid ad creative, email content, online display ads, sales presentations, educational materials, and broader company-wide digital design needs.
Collaborate closely with the Social Media Lead and E-Commerce Manager to ensure cohesive messaging and creative execution across Shopify, Amazon, Walmart, email, and organic social channels.
Use AI-powered design, content, and workflow tools to accelerate creative production while maintaining a high standard of quality, accuracy, and brand consistency.
Manage and direct freelance creatives, photographers, designers, copywriters, and external marketing partners as needed, while maintaining ownership of timelines, deliverables, and creative consistency.
Own and continuously improve the digital brand experience across Shopify storefronts, including product copy, imagery direction, educational content, landing pages, and blog strategy with a focus on both conversion and brand alignment.
Partner with the E-Commerce Manager to support marketplace content development for Amazon and Walmart, including A+ content, SEO copy, listing optimization, promotional campaigns, and visual merchandising.
Ensure every digital touchpoint reflects the Essential Oxygen brand aesthetic: clean, considered, modern, and trustworthy.
Partner with Product Development and company leadership to develop positioning, messaging frameworks, naming concepts, and launch strategies for new product introductions.
Translate high-level company vision and strategic direction into actionable marketing plans, campaign recommendations, and launch execution.
Recommend and refine marketing strategies through ongoing collaboration with leadership, using performance insights, customer behavior, and market trends to improve effectiveness over time.
Support trade shows, retailer presentations, events, and partnership opportunities through the development of compelling sales materials, presentation decks, educational content, and experiential storytelling assets.