Creative Lead, Digital & eCommerce

Canada Goose•Toronto, ON

25d

About The Position

Job Purpose: To inspire and deliver great creative work for all Canada Goose Digital and eCommerce marketing initiatives. To push the boundaries of creativity and the abilities of the team and find new, unexpected ways to drive customer engagement and generate buzz for the Canada Goose brand. About The Role: Provide executional oversight for all Digital and eCommerce creative programs and marketing deliverables Lead and execute projects from concept to completion for a wide range of Digital marketing outputs such as digital campaigns, short-form video, interactive web experiences, varieties of social content, and eCommerce photoshoots Inspire and mentor teams of various levels to reach their full potential and produce the best work possible by adapting to each individuals’ style of communication and motivations Successfully communicate (present and sell-in) creative ideas and their rationale to partners within the marketing department as well as other common collaborators like product design, wholesale, retail, and eCommerce teams Keep internal clients abreast of progress and adapt to any changes in creative through the course of project work Work closely and collaboratively with the creative production team to bring ideas to life on time and on budget Storyboard or translate ideas to the creative team of art directors and designers Lead brainstorming/creative sessions to generate ideas Revise content and presentations to provide effective feedback to the team to approve the highest quality work for production Own the visual identity for both internal and external brand communication components such as graphic design and typography as it pertains to Digital and eCommerce channels Lead the online experience and interactive design of canadagoose.com Management of the global creation, production, and distribution of Digital assets globally Localization of global digital/eCommerce assets and creation of local or regional creative assets working in close cooperation with regional leaders as necessary Understanding and adherence to the creative production budget; establishing and maintaining external partnerships with design and production agencies. Provide the brand with strategic direction for how the brand comes to life in our activations Hire, develop, and manage the creative team

Requirements

10 to 15 years of successful brand marketing leadership experience covering both creative agency and complex corporate environments gained on the global scene delivering an aesthetic to an apparel or retail brand
Experience with effective storytelling through social media channels such as Facebook, Twitter, and Instagram
Experience building and leading amazing creative teams
Ability to perform effectively under tight deadlines with high degree of uncertainty
Self-motivated, proactive and reactive, ability to prioritize projects and adjust as needed
Ability to understand and work within established budgets
Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver
Understands the production of photoshoots and maintains positive vendor relationships
Exceptional design and layout skills
Strong understanding of storytelling, the creative process, and brand development
Strong communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership both internally and externally
Strong attention to detail
Ability to motivate and inspire through effective presentation skills
Embodies and encourages intelligent creativity
Proactive and forward thinker while being strategic in a conceptual approach

Responsibilities

Provide executional oversight for all Digital and eCommerce creative programs and marketing deliverables
Lead and execute projects from concept to completion for a wide range of Digital marketing outputs such as digital campaigns, short-form video, interactive web experiences, varieties of social content, and eCommerce photoshoots
Inspire and mentor teams of various levels to reach their full potential and produce the best work possible by adapting to each individuals’ style of communication and motivations
Successfully communicate (present and sell-in) creative ideas and their rationale to partners within the marketing department as well as other common collaborators like product design, wholesale, retail, and eCommerce teams
Keep internal clients abreast of progress and adapt to any changes in creative through the course of project work
Work closely and collaboratively with the creative production team to bring ideas to life on time and on budget
Storyboard or translate ideas to the creative team of art directors and designers
Lead brainstorming/creative sessions to generate ideas
Revise content and presentations to provide effective feedback to the team to approve the highest quality work for production
Own the visual identity for both internal and external brand communication components such as graphic design and typography as it pertains to Digital and eCommerce channels
Lead the online experience and interactive design of canadagoose.com
Management of the global creation, production, and distribution of Digital assets globally
Localization of global digital/eCommerce assets and creation of local or regional creative assets working in close cooperation with regional leaders as necessary
Understanding and adherence to the creative production budget; establishing and maintaining external partnerships with design and production agencies.
Provide the brand with strategic direction for how the brand comes to life in our activations
Hire, develop, and manage the creative team

Benefits

A company built on Canadian roots and heritage
Your work is recognized with a comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
Inspiring leaders and colleagues who will lift you up and help you grow

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