Creative Director

UMT - Internal•New York, NY

3d•Hybrid

About The Position

UnitedMasters is seeking a Creative Director to join their team in Brooklyn, New York. This role will be responsible for owning and elevating the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust. The Creative Director will evolve and enforce the brand system, lead end-to-end creative for Marketing campaigns across various channels, and develop market-leading social content series. This position requires partnering across Marketing teams to deliver compelling and performance-driven creative, championing a data-first approach, and building a high-performing design organization. Collaboration with Product Design, Marketing, Artist Marketing, and Brand & Partnerships is essential, as is partnering with Translation to align on brand direction and unlock integrated creative opportunities. The role involves hiring, leading, and developing a world-class creative team, aligning resources to business needs. This role is based in Brooklyn, New York with four days in-office and one day remote.

Requirements

Manages multiple concurrent projects with precision; adapts quickly as priorities shift
Thrives in lean environments; delivers scrappy short-term wins while building scalable, long-term solutions
Communicates with clarity and influence across all levels, including senior leadership
Executes with urgency and ownership; holds self and team accountable for outcomes
Deep fluency in digital trends and formats; optimizes creative by channel and runs a rigorous test-and-learn approach
Leads, develops, and retains high-performing creative teams
Portfolio of impactful, multi-channel campaigns required
6+ years experience leading marketing creative, in-house and/or at an agency
Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing

Responsibilities

Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust
Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel-optimized expression across all touchpoints
Lead end-to-end creative for Marketing, owning production across campaigns and channels including web, digital, email, social, and events
Develop and direct market leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels
Partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven
Champion a data-first creative approach, using insights to inform strategy, measure impact, and continuously optimize output
Build and scale a high-performing design org with strong processes, tools, and operations to meet evolving business needs
Drive cross-functional alignment with Product Design, Marketing, Artist Marketing, and Brand & Partnerships to ensure cohesive, high-quality creative across channels
Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative
Hire, lead, and develop a world-class creative team (in-house and freelance), aligning resourcing to both immediate priorities and long-term growth