Creative Director

Hometap

1d•$160,000 - $175,000•Remote

About The Position

As Creative Director, you'll be responsible for defining and upholding the overall creative vision quality bar for creative production at Hometap. You'll ensure that all creative work — across campaigns, channels, and touchpoints — is cohesive, on-brand, and aligned to business goals. You'll lead the creative team, guiding creative contributors while overseeing creative production, resourcing, and external partners. You bring a strong point of view on storytelling, craft, and performance, ensuring that creative work not only looks and feels exceptional, but drives results. The Creative Director will partner closely with the Head of Brand Marketing to translate brand strategy into compelling, scalable creative expression. This role is responsible for elevating the work, improving how the team operates, and ensuring the creative function is set up to meet both current and future business needs.

Requirements

10+ years in a creative role, with 5+ years leading creative teams including copywriters, designers, and motions graphic artists
Video and photography production experience
Highly collaborative — you like to partner with and support the needs of a range of internal partners
Experience mentoring a high-performance team; a people leader who can identify, recruit, and develop great talent to create premium work
Comfortable sourcing, vetting, and managing external creative agencies, contractors, and freelancers.
Creatively savvy; you stay current and ahead of the latest design, video, and other creative trends and digital advancements.
Experience with and appreciation for rigorously testing & optimizing creative to deliver performance.
Highly organized, with experience optimizing processes to brief, prioritize, and deliver on creative requests
Fast paced, results-oriented and able to prioritize opposing demands for multiple internal partners
Low-ego and willing to roll up sleeves, but skilled at delegating and coaching to manage team output
Able to inspire great work from your team, from paid social campaigns to PowerPoint templates

Nice To Haves

Experience working on a consumer finance or fintech brand is a plus!

Responsibilities

Own the overall creative vision and quality bar for creative production across workstreams ensuring quality, efficiency, and scalability
Translate our brand vision into clear creative direction for our in-house and external creative partners/resources, providing input to their work and ensuring that their results meet the team needs for future iterations and applications
Lead, mentor, and develop creative team members across disciplines
Elevate the team’s ability to think conceptually, execute systematically, and work cross-functionally to meet project and business objectives
Establish and refine processes that improve speed, output, and creative effectiveness
Identify, evaluate, and manage external creative production vendors and partners
Partner with Growth, Product Marketing, Content, and other teams to align creative with business goals in mind
Continually update best practices for Hometap to drive response and action from our creative efforts; incorporate up-to-date research, channel best practices, and third party expertise (e.g. Google, Facebook, Media agency guidelines) to inform all our efforts
Partner with creative project management to resource and prioritize work according to priority
Bring forward-thinking ideas rooted in industry trends, performance insights, and cultural relevance