Creative Director

Northern•London, ON

13d•CA$90,000 - CA$120,000•Hybrid

About The Position

We are looking for a strategic Creative Director to lead Northern's Marketing Design Team and help shape the creative thinking behind the work we deliver for our clients. At Northern, the Creative Director sits at the intersection of creative strategy, design, performance marketing and team leadership. This role is responsible for translating client business objectives, audience insights and performance data into compelling creative strategies and ideas that drive measurable results. The Creative Director leads campaign ideation, facilitates creative discovery and workshops, presents and defends creative recommendations to clients, and partners closely with Paid Media, Strategy, Email, UX, Development and Account teams to ensure creative thinking is integrated throughout the customer journey. As the leader of the Marketing Design Team, the Creative Director establishes a high creative standard while developing the people, processes and capabilities required to deliver consistently strong work at scale. While primarily a leadership and strategic role, this person is comfortable remaining close to the work and stepping into hands-on creative direction or execution when needed. Full-time remote is available nationally. Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace! Preference will be given to someone who can easily attend meetings in person as required at our head office in London, ON

Requirements

5+ years’ experience, as a Senior Designer or Art Director/Creative Director ideally in an agency environment
Experience with managing / leading a design team producing high volume performance creative
3+ years’ experience managing a team
A College diploma, University degree in a related field
Strong portfolio demonstrating conceptual thinking, creative strategy and high-quality design execution across digital marketing channels.
Experience developing creative for performance marketing environments, including paid social, digital advertising and iterative creative testing.
Strong client presentation and communication skills, with experience presenting and defending strategic creative recommendations.
Experience managing multiple accounts, campaigns and priorities within a fast-paced agency environment.
Proficiency with Adobe Creative Suite and Figma, with the ability to effectively direct and, when necessary, execute creative work.
Understanding of motion, video production, photography and web/UX principles.

Responsibilities

Lead creative strategy & Direction across key client accounts, translating business objectives, audience insights, channel strategy and brand positioning into compelling creative approaches.
Drive campaign ideation and concept development, establishing clear creative territories and guiding ideas from strategy through execution.
Lead performance creative strategy in partnership with Paid Media, using campaign performance and testing insights to develop hypotheses and continuously improve the work.
Facilitate creative discovery sessions, brainstorms and client workshops that turn complex business challenges into actionable creative opportunities.
Present and defend creative strategies to clients and stakeholders, clearly articulating the thinking behind recommendations.
Bring strong conceptual and copywriting instincts to shape messaging, campaign platforms and creative narratives.
Act as a senior creative partner to clients, contributing strategic perspective beyond individual deliverables.
Collaborate with Strategy, Paid Media, Email, UX, Development, Account and Project Management teams to create connected customer experiences.
Contribute creative thinking to new business opportunities, pitches and strategic client initiatives.
Translate performance insights and emerging trends into actionable recommendations.
Lead and mentor the Marketing Design Team, fostering strong creative thinking and professional growth.
Establish a high creative bar with clear, constructive feedback.
Manage team performance, development and career progression.
Partner with Project Management on resource planning, capacity and project prioritization.
Build creative processes that enable high-quality work in a high-volume environment.
Oversee creative QA to ensure deliverables meet strategic and brand standards.
Stay current on emerging creative trends across paid social, digital advertising, email, motion, photography, video and web.
Champion thoughtful AI adoption within the creative process to improve ideation, production and efficiency.
Evolve creative methodologies, tools and workflows as technology changes.
Provide creative direction for external production partners and hands-on art direction when needed.