Creative Director

ALOHA Collection•Carlsbad, CA

2d•Hybrid

About The Position

ALOHA Collection is a fast-growing lifestyle brand inspired by travel, adventure, and the ocean, with roots in Hawaii and a base in California. The Creative Director will serve as the strategic and visionary leader for the brand's creative direction, ensuring consistency and emotional resonance across all channels and touchpoints. This role requires a blend of strategic depth, creative vision, digital fluency, and leadership to drive brand growth and maintain the brand's authentic identity. The Creative Director will shape how the brand is felt, not just how it looks, and will be instrumental in scaling the brand globally while honoring its Hawaiian heritage.

Requirements

10+ years of progressive creative experience.
At least 5 years in a senior creative leadership role at a consumer brand, agency, or equivalent.
Proven track record of building and evolving a brand's visual identity from campaign concepting through execution across digital and physical channels.
Proven track record developing iconic, culture-driving creative that builds brand heat and business growth.
Deep experience directing photo and video production, including art direction, shoot concepting, and on-set creative leadership.
Deep understanding of digital-first storytelling and how to translate brand identity across platforms.
A strong portfolio demonstrating omnichannel campaign work, brand storytelling, and the ability to operate at both a strategic and executional level.
Experience leading and developing high-performing creative and content teams.
Demonstrated experience owning and managing a creative budget, allocating across campaigns, production, headcount, and agency relationships.
Exceptional communication skills with the ability to create shared understanding and alignment in a fast-paced, high-growth environment.
Confidence as a presenter and creative evangelist who can articulate vision, inspire others, and bring ideas to market with speed and excellence.
A natural mentor who raises the craft of everyone around them.

Nice To Haves

A rare combination of aesthetic instincts, storytelling ability, cultural fluency, and leadership depth.
A digitally native mindset — fluent in how content moves across channels, how creative drives conversion, and how data and intuition work together to build a brand.
The ability to think in consumer insight and cultural relevance before visuals.
A strategic thinker's mind paired with a craftsman's eye, able to balance brand magic and commercial impact.
Exceptional ability to translate business strategy into creative direction, and to present and sell creative ideas to senior stakeholders.

Responsibilities

Drive creative strategy and vision for the brand, partnering with the executive team on seasonal creative direction and ensuring cohesive execution across all touchpoints.
Define and uphold a compelling, cohesive brand narrative across every channel and touchpoint.
Develop seasonal creative strategy, vision, and platform, translating the brand's emotional world into a clear visual and narrative direction.
Partner with cross-functional teams to define and evolve the brand's voice, tone, and messaging hierarchy.
Ground all creative decisions in consumer insight, cultural fluency, and market intelligence.
Develop the seasonal creative strategy, vision, and platform, setting the visual and narrative direction across all teams.
Spearhead partnership with Merchandising and Product Design to align on design direction and translate seasonal brand vision into creative concepts.
Build and drive creative direction across product packaging and physical touchpoints.
Own and evolve the brand book and visual identity system, ensuring guidelines are documented, applied, and scalable.
Serve as the final creative authority across all touchpoints, ensuring intention, craft, and emotional resonance.
Protect and evolve brand identity as the business expands into new markets and categories, honoring Hawaiian roots.
Build and maintain a high-performing, creatively ambitious team, fostering a culture of bold thinking, craft, and accountability.
Own the creative concept and big idea for every campaign, developing the story, visual world, and execution direction.
Develop and distribute the seasonal creative brief to all cross-functional teams.
Develop and execute integrated 360 creative campaigns spanning all touchpoints.
Oversee and collaborate on directing all photo and video production.
Provide creative direction to the copy team, ensuring brand voice, tone, and messaging consistency.
Partner with Marketing to align on messaging hierarchy and campaign copy direction.
Develop and present creative showbacks to stakeholders.
Translate business objectives into visual stories that drive engagement, conversion, and long-term brand equity.
Set the creative vision for all shoot concepts in partnership with the Sr. director of Art and Content Director.
Collaborate with the Sr Director of Art to lead and guide the creative team across all 360 brand executions.
Develop scalable creative frameworks, storytelling systems, and content guidelines.
Lead the creative vision for all retail, wholesale, and physical environments.
Lead the creative vision for all brand events and experiential activations.
Partner with cross-functional Marketing partners to ensure creative direction is integrated with campaign planning and channel strategy.
Partner closely with LAB, Product, Merchandising, Retail, Wholesale, and Digital teams to ensure creative synchronization.
Collaborate with the VM team to ensure creative direction translates cohesively into physical retail environments.
Partner with executive leadership to align on seasonal creative vision, investment, timelines, and strategic direction.
Work cross-functionally with Finance to manage creative budgets.
Partner with business analytics teams to inform creative strategy with customer data and performance trends.
Manage and direct external creative partners, ensuring all production output is on-brand, on-time, and on-budget.
Set and maintain the highest standards for visual, editorial, and experiential output.
Ensure brand standards are upheld across all external partners, agencies, and vendors.
Build, lead, and grow the full creative and content organization.
Inspire, mentor, and challenge creative and content teams.
Foster a culture of curiosity, experimentation, and continuous growth.