Creative Director

Eightfold•Santa Clara, CA

7d•Onsite

About The Position

Eightfold is hiring a Creative Director to lead brand and creative company-wide — from visual identity to campaign execution to video production out of our HQ studio. This isn't a role that directs from above. You'll set the creative vision and also do the work: shoot and edit a same-day video, ship a banner ad, give sharp feedback on a designer's draft, all in the same week. The right candidate has led creative in B2B SaaS for 10+ years and can point to a brand's visual identity they evolved — with business results attached, not just a portfolio refresh. They're a strategist and an operator: comfortable setting go-to-market creative direction one day and operating a camera the next. You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't have to outsource.

Requirements

10+ years leading creative function in B2B SaaS (enterprise software preferred).
Demonstrated success leading a visual brand evolution/repositioning — must be able to show before/after and business impact, not just portfolio polish.
Hands-on video production skill: comfortable operating camera/lighting/audio equipment and editing (Premiere or similar) — not just directing a video team.
Player/coach profile: proven people-management experience plus continued hands-on design fluency (can still execute, not just direct).
Range across brand identity, campaign/digital creative, video/motion, and web/UX — this is a generalist creative leader, not a single-discipline specialist.
Experience partnering with demand gen/product marketing to connect brand to pipeline outcomes.
Strong portfolio required, with case studies showing strategic reasoning behind creative decisions, not just final assets.

Responsibilities

Own creative vision for how Eightfold shows up in market — brand, campaigns, product marketing — partnering with VP Brand on positioning and narrative direction.
Lead evolution of the visual brand system as the company matures, ensuring consistency from HQ-produced brand assets to close, working with existing design team.
Steward brand guidelines, visual identity, and design systems across all touchpoints (web, product marketing, sales collateral, campaigns).
Drive brand consistency across geographies and functions as team scales.
Personally shoot and produce quick-turn video content at HQ using the in-house studio (camera, lighting, podcast setup) — exec interviews, product demos, social clips, culture content.
Edit video in-house for fast-turnaround needs; know when to bring in outside editors for higher-production work.
Oversee video/motion strategy and production standards for larger campaign or launch assets.
Own the studio as a creative asset — keep equipment/workflow running so content can be produced on short notice without waiting on outside vendors.
Partner with product/UX and web teams to ensure brand fidelity across the corporate site and digital experiences.
Weigh in on UX decisions where they intersect with brand and visual design.
Manage, mentor, and grow the internal creative team — building out additional hires as scope requires.
Roll up sleeves on hands-on design work when needed (campaign assets, social posts, banner ads, event artwork, quick-turn requests) — this is not a pure-management role.
Set creative direction and give sharp, specific feedback on team output.
Work closely with demand gen, product marketing, and comms to ensure creative output ties to pipeline and revenue goals, not just aesthetics.
Manage external agency/freelance relationships as needed to supplement in-house capacity.