Creative Director

Torus • South Salt Lake, UT

1d • $160,000 - $190,000 • Hybrid

About The Position

As Creative Director, you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We’re looking for a proven creative director with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Requirements

• 8+ years in brand or creative leadership roles.
• A strong portfolio demonstrating creative direction across brand, campaign, and digital touchpoints. Portfolio submission is required and must be included with your application.
• Background in managing rebrands or building new categories.
• Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus.
• Experience developing brand guidelines and systems, from positioning to visual execution to launch.
• Demonstrated ability to lead internal creative teams and external agencies.
• Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power.
• Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes.

Nice To Haves

• Prior work in climate, energy, utilities, or grid infrastructure sectors.
• Experience with product suites or tiered brands and how to unify them under a master brand.
• Familiarity with sales cycles and the brand trust required to support long sales processes.
• Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components.
• Strong understanding of technical products—energy storage, energy management, utilities, grid technology.

Responsibilities

• Set the overall creative vision for Torus, establishing a distinct aesthetic and voice that differentiates the brand across all media.
• Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense.
• Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging.
• Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas.
• Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience.
• Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally.
• Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey.
• Bridge strategy and execution — turning positioning, audience insights, and campaign goals into creative direction that teams can confidently build from.
• Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government.

Benefits

• Employee Rewards Package including Equity
• 401(k) Retirement Savings Plan
• Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
• Human-centered Paid Time Off including Unlimited Discretionary PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave
• Torus paid Life and AD&D Insurance with option to purchase additional coverage
• Voluntary Short- and Long-Term Disability Insurance
• Peer Recognition Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees