Creative Director

Victory Cruise Lines•Pompano Beach, FL

2d•Onsite

About The Position

Victory Cruise Lines is seeking a Creative Director to own, shape, and execute the brand across all consumer-facing touchpoints. This role, reporting to the Vice President of Marketing, operates across the entire business, collaborating with Sales, Revenue, Guest Services, and leadership to ensure brand consistency and effectiveness in driving engagement and bookings. It is a hands-on leadership position responsible for both the quality and speed of creative output, translating business priorities into compelling creative that enhances brand perception and supports revenue growth.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Advertising, or related field preferred (or equivalent experience)
Strong creative eye with the ability to elevate brand positioning while maintaining commercial effectiveness
Ability to think strategically and execute tactically
Comfortable operating in a lean, fast-moving environment with high ownership
Strong understanding of performance-driven marketing, not just brand storytelling
Excellent communication and presentation skills
Proficiency in design tools and creative software
Highly organized with the ability to manage multiple priorities
7–10+ years in a creative leadership role
Proven ability to develop and execute integrated campaigns across multiple channels
Experience working in lean teams where speed and adaptability are critical
Must have a legal right to work in the United States.

Nice To Haves

Experience in cruise
Experience within cruise, airline, travel, or hospitality strongly preferred
Background in luxury or boutique brands preferred

Responsibilities

Own the Victory Cruise Lines brand standards across all channels, ensuring a consistent, elevated, and differentiated presence in market.
Define and evolve brand standards, tone, and visual identity to reflect a premium, small-ship experience.
Translate commercial objectives into clear, compelling creative strategies that drive awareness, engagement, and bookings.
Develop campaign concepts, messaging, and visual direction across digital, print, email, and direct mail.
Own the accuracy and consistency of all creative across channels—including website, email, digital, and print—ensuring imagery, messaging, and details are correct, up to date, and aligned with brand standards.
Serve as both strategist and executor—concepting, reviewing, and at times directly creating assets as needed.
Contribute to high-impact deliverables including: Digital (paid & owned), Campaign creative, Website and landing pages, Email marketing, Direct mail and print collateral, Sales materials and trade assets.
Ensure all creative balances premium brand positioning with strong conversion performance.
Establish and maintain a structured system for managing creative assets and project files, ensuring all materials are organized, accessible, and easily retrievable across the organization.
Partner closely with Sales and Marketing leadership to align creative with revenue goals and booking performance.
Understand campaign performance and optimize creative based on results, not just aesthetics.
Support key selling initiatives, promotions, and occupancy-driving strategies with timely, effective creative.
Work closely with leadership across Sales, Guest Services, and Operations to ensure creative supports the full business.
Translate complex operational and itinerary details into clear, compelling guest-facing messaging.
Serve as a business partner—not just a service function—to the broader organization.
Manage and direct external partners including designers, photographers, videographers, and agencies as needed or requested.
Provide input to photo and video shoots that capture the onboard and destination experience.
Ensure efficient use of resources while maintaining a high standard of output.
Identify opportunities to strengthen brand presence, improve creative effectiveness, and elevate the guest perception of Victory Cruise Lines.
Bring forward ideas—not just execution—to support growth and differentiation in a competitive market.