Creative Director

Benelli USA Corp•Accokeek, MD

15d

About The Position

The Creative Director leads the concepting, developing, and execution of modern, campaign-driven creative that advances Benelli USA’s evolution into a digital-first marketing organization. This role blends hands-on design with creative leadership, building scalable systems that translate product innovation into compelling consumer-facing campaigns across web, digital, retail, and traditional channels. As a key partner to the Director Of Marketing, this individual will help shape the future of brand expression through A+ content systems, digital funnels, and performance-oriented creative that drives engagement and conversion. The Creative Director is expected to contribute meaningfully to idea generation, lead execution with precision, and elevate the overall standard of creative output across all touchpoints. You’re a builder at your core—someone who brings ideas, shapes them, and pushes them forward. You think in campaigns, not assets, and you’re driven by turning great products into compelling stories that move people to act. You have an appreciation for the outdoors, hunting, and the culture that surrounds it, with a clear understanding of what feels authentic versus what feels like marketing. You operate with an entrepreneurial mindset, taking ownership, moving with urgency, and constantly looking for ways to improve what exists. You’re motivated by growth—personally, creatively, and as a team—and by the opportunity to leave a real fingerprint on a brand with heritage, performance, and momentum.

Requirements

Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong working expertise in modern design and web tools
Strong written and visual communication skills, with the ability to clearly articulate ideas and creative direction
An entrepreneurial mindset that seeks opportunity, drives improvement, and builds momentum
Ability to manage multiple projects, timelines, and stakeholders without sacrificing quality or speed
A bias toward ownership and accountability, with a commitment to seeing work through to completion
Confidence working with and directing external partners, holding deliverables to defined standards
Familiarity with firearms, outdoor products, and the regulations that govern them
Experience managing or contributing to multiple social media platforms and understanding their role within a broader marketing ecosystem
Bachelor’s degree in Marketing, Design, Communications, or a related field
8–10+ years of experience in creative development, art direction, or design, with a strong focus on digital-first execution
Proven ability to translate products into campaign-driven creative systems that scale across channels and drive measurable results
Regular and satisfactory attendance is required
Ability to travel and work flexible hours, including occasional weekends, is required

Responsibilities

Concept and develop original, campaign-driven creative rooted in product innovation, designed to scale across channels and drive measurable results
Translate product features and positioning into cohesive campaign systems that extend across digital, retail, and traditional channels
Lead the development of digital-first creative, including product detail pages, landing pages, email, and conversion-focused assets
Build and refine scalable A+ content systems and modular storytelling frameworks across brands and platforms
Apply best practices in digital hierarchy, scannability, and user experience to improve engagement and conversion
Execute high-level design work while remaining actively hands-on in key initiatives and brand-defining projects
Art direct photo and video shoots, including concepting, shot list development, on-set direction, and post-production oversight
Lead and develop the Sr. Graphic Designer, providing clear direction, feedback, and accountability for output and growth
Establish and manage efficient creative workflows that improve speed, consistency, and overall quality of execution
Collaborate cross-functionally with Digital, Product, and Channel teams to align creative with business objectives and timelines
Serve as a strategic creative partner to the Director of Marketing, contributing meaningfully to idea generation and execution direction
Direct and manage external agencies and creative vendors to ensure alignment, quality, and effective execution
Maintain a strong understanding of the hunting, shooting, and outdoor market to ensure authentic and relevant creative output