Creative Director

Clarity Global Inc•London, CA

21h•Hybrid

About The Position

Clarity is the Global Growth Consultancy for B2B technology brands. As a senior-led consultancy, we align leadership, markets and execution to turn complex growth ambitions into commercial momentum. Operating from hubs in London, New York, Amsterdam and Sydney, our 100+ global team helps leaders navigate high-stakes growth tensions across Enterprise Tech, FinTech, Cybersecurity and HealthTech. Since 2006, we have delivered integrated campaigns across Communications, Marketing, Search and Creative to build lasting commercial advantage for the brands shaping tomorrow. We're looking for a Creative Director to lead the strategy, creation and execution of content within The Creative Studio. You'll take ownership of a portfolio of B2B technology clients, combining a strong creative eye with the strategic and commercial judgement to turn complex client challenges into content programmes that deliver against business objectives. You'll lead a team of content managers and creators, set the quality bar for everything that leaves the studio, and act as the senior voice in the room with client leadership, building trusted relationships and spotting opportunities to grow the work.

Requirements

Significant experience in content, social or digital marketing within an agency or consultancy environment, including leading large or complex accounts
A strong creative eye and the confidence to brief, critique and sign off work across copy, design, video and motion
A proven track record of leading senior client relationships, shaping strategy and growing revenue
Strong understanding of content ecosystems (owned, earned and paid), SEO, social platforms and measurement, ideally with B2B technology clients
Demonstrable experience leading teams, coaching talent and setting high standards for delivery
Excellent communication, presentation and negotiation skills, with the confidence to engage and challenge senior stakeholders
Calm and assured in difficult conversations, able to manage issues and protect client confidence
Highly organised and commercially minded, able to balance creativity with rigour and quality with efficiency
Demonstrated, hands-on experience with AI tools, applying them to drive more effective, efficient, data-driven and innovative solutions
An advocate for ethical and responsible use of AI, ensuring transparency, data privacy and trust in all AI-enabled initiatives

Responsibilities

Lead the development of integrated content strategies that align with client business objectives, brand positioning and communications plans
Translate complex client challenges into clear content roadmaps, covering channel mix, formats, messaging architecture and measurement frameworks
Write sharp briefs for internal and freelance creatives, and guide the work from first idea to final delivery with specific, constructive feedback
Act as the final quality check before anything reaches the client, with the confidence to push back on work that isn't good enough and to protect strong ideas
Be the senior point of contact for key clients, leading strategic reviews, QBRs and roadmap sessions with client leadership
Oversee the end-to-end delivery of multi-market content programmes, accountable for timelines, budgets, quality and resourcing across your portfolio
Line manage and mentor Account Managers, Senior Account Managers and Executives, and work closely with PR, SEO, Strategy, DX, Paid Media and international teams
Own the commercial performance of your portfolio, from scoping and pricing to forecasting, and partner with new business teams to pitch and grow accounts
Define KPIs, oversee performance reporting and champion a test-and-learn approach across strategy, creative, formats and channel mix
Bring new ideas, formats and technologies into client programmes, and contribute to Clarity's profile through speaking, authored content, case studies and award entries