Creative Director- Social

VML • New York, NY

4d • Hybrid

About The Position

VML is seeking a Creative Director (Copy) with a focus on social media. You will help steer the creative vision for our social content that is consistently expanding into areas beyond standard platforms. Our team is concept-driven, craft-obsessed and champions fresh-thinking; we want ideas that make us excited before they even get out the door. A strong design sensibility and a constant curiosity of how-to-break conventional standards are key, with bonus points for those who are comfortable shooting, editing and creating content. You’ll lead and mentor a team of copywriters and art directors, collaborate strategy and community managers, and enjoy a stable of clients who are clever, quick and interested in delivering for their brands – on trend and on time. We are an integrated crew of fun and interesting creatives who support and cheer on your personal hobbies and side projects, as much as we do the work.

Requirements

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each. Excellent understanding of social media platforms, their respective audiences and best practices.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma, After Effects or similar motion tools a big plus.
• Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.

Nice To Haves

• Comfortable shooting, editing and creating content.
• Bilingual or familiarity with Spanish language is a plus.

Responsibilities

• Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
• Oversee team of creatives on organic social evergreen and campaign- driven social.
• Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Benefits

• Full spectrum of group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed