Creative Director, Art - Social

VML • New York, NY

8h • Hybrid

About The Position

VML is seeking a Creative Director (Art) with a focus on social media. This role will help steer the creative vision for social content that is consistently expanding into areas beyond standard platforms. The ideal candidate will have a strong design sensibility, a curiosity for breaking conventional standards, and be comfortable shooting, editing, and creating content. The Creative Director will lead and mentor a team of copywriters and art directors, collaborate with strategy and community managers, and work with clients who are clever, quick, and interested in delivering on-trend and on-time results for their brands. The team is described as an integrated crew of fun and interesting creatives who support personal hobbies and side projects.

Requirements

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each.
• Excellent understanding of social media platforms, their respective audiences and best practices.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Figma, After Effects or similar motion tools a big plus.

Nice To Haves

• Comfortable shooting, editing and creating content.
• Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
• Bilingual or familiarity with Spanish language is a plus.

Responsibilities

• Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
• Oversee team of creatives on organic social evergreen and campaign-driven social.
• Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas.
• Present work articulating the “why” behind the creative.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Benefits

• Full spectrum of group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed