Creative Director

PHE, Inc.•Hillsborough, NC

2d•$140,000 - $160,000•Hybrid

About The Position

PHE, Inc. is seeking a Creative Director to lead the company's overall creative efforts. This role involves redefining the brand's visual identity for a new generation and shaping its future look and feel. The Creative Director will be responsible for setting a creative vision, building brand identity, directing campaigns, overseeing packaging, developing visual systems, and inspiring a team to create memorable work across all PHE brands. The focus is on defining and leading future initiatives rather than managing existing ones.

Requirements

10+ years of creative experience with substantial experience in creative leadership.
An art-first portfolio that demonstrates exceptional art direction, visual design, and creative direction.
Significant experience building, evolving, or governing a brand identity or design system.
Experience shaping brand voice and consumer connection, not just visual polish, through purpose-driven storytelling.
Experience leading integrated campaigns, product launches, and creative across multiple channels.
Experience with packaging, product presentation and product-first marketing.
Demonstrated experience leading and developing multidisciplinary creative teams.
Experience working with both internal teams and external agencies.
Experience transforming a creative or production organization through a meaningful change in operating model.
Strong understanding of digital-first creative, ecommerce, social, and omnichannel brand experiences.
Strong familiarity with social-first, platform-native content creation and creator/influencer ecosystems.
Working fluency with modern CMS environments and a practical understanding of HTML/CSS.
Excellent communication and executive presence.
Bachelor’s degree in various Design fields, Fine Arts, Marketing, or a related field.
Experience working across both digital and physical brand environments.
The ability to balance brand building with commercial performance.

Nice To Haves

Beauty, personal care, wellness, lifestyle, premium consumer, CPG, retail, or D2C experience is a plus.
Comfort setting creative KPIs and using performance data to inform testing and optimization.

Responsibilities

Lead creative for the company as a whole.
Redefine how one of America’s most recognizable brands looks, feels, and connects with a new generation.
Shape the visual identity of what’s to come.
Set a creative vision.
Build a brand identity.
Direct a campaign.
Obsess over packaging.
Shape a visual system.
Inspire a team to make work that people remember, across every brand under the PHE umbrella.
Define and lead what’s next.
Direct photography, video, illustration, or other visual disciplines.
Lead and develop multidisciplinary creative teams.
Work with both internal teams and external agencies.
Transform a creative or production organization through a meaningful change in operating model.
Create work across both digital and physical brand environments.
Balance brand building with commercial performance.
Set creative KPIs and use performance data to inform testing and optimization.