Creative Director, Performance Marketing

Owner.com•San Francisco, CA

3d•$190,000 - $200,000

About The Position

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels. We’re increasingly noticing these worlds converging. Hook angles that engage organic audiences also convert on paid channels. And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas. The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces. This role is based in San Francisco, California.

Requirements

5+ years of experience in creative direction for performance marketing
Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
Experience building creative testing frameworks and production pipelines at scale
Comfort with full-funnel creative: ads, landing pages, email, CRO
Bias for clear systems and documentation
Active use of AI-enabled tools, automation, and workflows

Responsibilities

Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
Own and understand the P&L impact of ad campaigns across channels: you’ll partner partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.
Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.
Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
Work with the growth team on performance analytics to track what's working and iterate on best performers