Director, Performance Marketing
About The Position
RingCentral is seeking a Director, Performance Marketing to own and scale the company's full-funnel paid performance engine. This senior leadership role is for a practitioner-leader with deep expertise in Paid Search (SEM), Paid Media (Paid Social, Programmatic, Display, CTV/OLV), and Affiliate Marketing. The successful candidate will lead an in-house team of performance marketers and manage agency partners, driving measurable top-of-funnel and mid-funnel pipeline impact at scale. This role requires cross-functional collaboration with Analytics, Marketing Ops, Web Experimentation, and Integrated Marketing, emphasizing a strong commercial mindset, a test-and-learn discipline, and a proven track record in B2B SaaS.
Requirements
- 10+ years of performance marketing experience with hands-on expertise across SEM, paid social/programmatic, and affiliate channels—B2B SaaS experience is required.
- Demonstrated track record of driving pipeline and revenue impact through multi-channel paid programs at scale, with full-funnel KPI ownership (MQL, Pipeline, Bookings, ROAS).
- 8+ years managing in-house teams and external agency relationships with a track record of building high-performing, accountable teams.
- Experience owning and managing eight-figure annual media budgets with data-driven channel allocation and spend efficiency.
- Strong platform fluency across Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic DSPs, and affiliate tracking tools and vendors.
- Proficiency with reporting and attribution platforms (Tableau, SFDC, GA4)
- Clear, confident communicator—able to translate performance data into business-level narratives for senior stakeholders.
Nice To Haves
- Familiarity with CTV/OLV measurement, programmatic DSPs, and advanced audience segmentation strategies.
- Working knowledge of affiliate program compliance—fraud prevention, brand safety, attribution windows, and partner governance.
- Hands-on use of AI tools to improve daily marketing workflows, campaign optimization, or performance forecasting.
- Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.
Responsibilities
- Own the multi-channel performance marketing strategy across SEM, Paid Social, Programmatic, Display, CTV/OLV, and Affiliate - aligned to pipeline and revenue goals.
- Lead and develop an in-house performance marketing team and manage two agency partners, holding all parties accountable to execution quality, pacing, and results.
- Manage eight-figure annual media budgets across channels with rigorous spend efficiency, continuous optimization, and clear ROI accountability.
- Build and own a full-funnel measurement ecosystem—from impression to MQL to pipeline - partnering with Analytics and Marketing Ops on attribution, tracking, and reporting.
- Drive a structured test-and-learn agenda across creative, targeting, keyword strategy, bidding, and landing pages; deliver insights that sharpen future investment decisions.
- Champion AI tools and automation to improve workflow efficiency, audience targeting, bidding intelligence, and performance forecasting across all channels.
Benefits
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
- 401K match and ESPP
- Paid time off and paid sick leave
- Paid parental and pregnancy leave and new parent gift boxes
- Family-forming benefits (IVF, Preservation, Adoption etc.)
- Emergency backup care (Child/Adult/Pets)
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Free legal services that provide legal advice, document creation and estate planning
- Employee bonus referral program
- Student loan refinancing assistance
- Employee perks and discounts program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
