Director, Performance Marketing
About The Position
RingCentral is seeking a Director, Performance Marketing to lead and scale the company's full-funnel paid performance engine. This senior leadership role requires a practitioner-leader with deep expertise in Paid Search (SEM), Paid Media (Paid Social, Programmatic, Display, CTV/OLV), and Affiliate Marketing. The successful candidate will manage an in-house team and two agency partners, driving measurable top-of-funnel and mid-funnel pipeline impact. This role involves cross-functional collaboration with Analytics, Marketing Ops, Web Experimentation, and Integrated Marketing, demanding a strong commercial mindset, a test-and-learn approach, and a proven track record in B2B SaaS.
Requirements
- 10+ years of performance marketing experience with hands-on expertise across SEM, paid social/programmatic, and affiliate channels—B2B SaaS experience is required.
- Demonstrated track record of driving pipeline and revenue impact through multi-channel paid programs at scale, with full-funnel KPI ownership (MQL, Pipeline, Bookings, ROAS).
- 8+ years managing in-house teams and external agency relationships with a track record of building high-performing, accountable teams.
- Experience owning and managing eight-figure annual media budgets with data-driven channel allocation and spend efficiency.
- Strong platform fluency across Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic DSPs, and affiliate tracking tools and vendors.
- Proficiency with reporting and attribution platforms (Tableau, SFDC, GA4).
- Clear, confident communicator—able to translate performance data into business-level narratives for senior stakeholders.
Nice To Haves
- Familiarity with CTV/OLV measurement, programmatic DSPs, and advanced audience segmentation strategies.
- Working knowledge of affiliate program compliance—fraud prevention, brand safety, attribution windows, and partner governance.
- Hands-on use of AI tools to improve daily marketing workflows, campaign optimization, or performance forecasting.
- Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.
Responsibilities
- Own the multi-channel performance marketing strategy across SEM, Paid Social, Programmatic, Display, CTV/OLV, and Affiliate - aligned to pipeline and revenue goals.
- Lead and develop an in-house performance marketing team and manage two agency partners, holding all parties accountable to execution quality, pacing, and results.
- Manage eight-figure annual media budgets across channels with rigorous spend efficiency, continuous optimization, and clear ROI accountability.
- Build and own a full-funnel measurement ecosystem—from impression to MQL to pipeline - partnering with Analytics and Marketing Ops on attribution, tracking, and reporting.
- Drive a structured test-and-learn agenda across creative, targeting, keyword strategy, bidding, and landing pages; deliver insights that sharpen future investment decisions.
- Champion AI tools and automation to improve workflow efficiency, audience targeting, bidding intelligence, and performance forecasting across all channels.
Benefits
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
- 401K match and ESPP
- Paid time off and paid sick leave
- Paid parental and pregnancy leave and new parent gift boxes
- Family-forming benefits (IVF, Preservation, Adoption etc.)
- Emergency backup care (Child/Adult/Pets)
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Free legal services that provide legal advice, document creation and estate planning
- Employee bonus referral program
- Student loan refinancing assistance
- Employee perks and discounts program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
