Creative Director, Copy

GMR Marketing•New York City, NY

3d•$110,000 - $140,000

About The Position

We are the Experience Agency Making Unforgettable Stories Born of Humanity NOT JUST EXPERIENTIAL. EXPERIENCE. The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. NOT JUST TELLING. MAKING. The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget. NOT JUST CONSUMERS. HUMANS. It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. As a Creative Director, Copy, you will oversee the conceptual and copy output of our most high-profile telecom brand. You will be responsible for collaborating with strategists, client and creative teams to connect brand objectives with authentic fan experiences leaning into sports and lifestyle. While you lead with the pen, you have a sharp eye for visual storytelling and understand how a line of copy and an image can work in together to create unforgettable stories. We're after the kind of Creative Director, Copy who isn’t just “creative,” but creative in a way that’s wired straight into the zeitgeist. Someone who can lead the charge in defining how brands show up in the world of sports and fan culture, know the difference between a good idea and a culture-shifting one, and know how to get it made. You’re a strategist’s strategist, a leader’s leader, and the person people trust to turn chaos into clarity. You are a writer at your core, but a conceptual powerhouse by trade. You know how to build a voice that doesn’t just "talk" to fans but speaks their language fluently. You’ve helmed experience end-to-end, collaborated with teams that punch above their weight, and still manage to make the room lighter and brighter when you walk in. You’re the benchmark others measure against and the one who can knock that pity line out of the park. Please submit your portfolio or samples of your work to be considered for this role.

Requirements

Lead creative that disrupts, not decorates. You’ll shape ideas through words on a blank page to award-winning, business-shifting campaigns. If it doesn’t make people talk, it’s not done yet.
Voice of the Fan. You’ll develop and maintain distinct, authentic brand voices that resonate within specific sports cultures. You pivot from "stadium-filling hype" to "intimate, human storytelling" effortlessly.
Steer diverse creative experiences. Digital, social, experiential, emerging tech are in your vernacular. You lead teams and projects across every channel, every platform, every audience.
Set new standards. You are creating work that is pushing boundaries. You can craft everything from manifesto-level scripts, evocative taglines, product forward one-liners to "if you know, you know" social copy.
Visual Partnership: While your primary tool is words, you should have the "Art Direction" DNA to guide designers and 3D artists, ensuring the visual execution is as sleek and premium as the writing.
Cultural foresight: Stay three steps ahead of the curve. Know where the "culture" is moving before it hits mainstream.
Build strategic client relationships. You’re a problem-solver, a trusted advisor, and a creative diplomat that is always building and defending the kind of partnerships that make great work possible.
Coach, mentor, elevate. You watch, encourage, and push your team to be better every day, ensuring consistency, growth, and a bit of magic in every project.
Set the bar and raise it. You inspire, motivate, and demand excellence, creating a culture where great work is the baseline, not the exception.
Give feedback that actually helps. You’re clear, direct, and real-time with your feedback which grows talent, not just critiquing it.
Create a space for brilliance. Collaboration isn’t just a buzzword here at GMR. It’s how you build the environment where creativity thrives.
Never stop learning. Curiosity isn’t optional. You’re relentlessly expanding your skills, your vision, and your impact.