Creative Director, Brand

Dust•San Francisco, CA

2d•$200,000 - $250,000•Onsite

About The Position

Dust is building the product layer where AI meets how companies actually work. We are creating the infrastructure that allows any team to transform scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves. Dust is used daily by its team, shaping human-agent collaboration and solving product problems. The company is in an exciting growth phase, aiming to quintuple its growth by the end of 2026, serving customers like Datadog, 1Password, Cursor, Clay, Vanta, and Persona. Dust is backed by Sequoia and comprises a team from Stripe, OpenAI, and Stanford, focused on users, rapid iteration, and a lighthearted approach. The company has been recognized among the Future 50 by The Generalist.

Requirements

Proven experience as a visual storyteller, leading brand or creative work where narrative guided visual system development.
Exceptional taste with the ability to defend preferences and align them with brand and product direction.
Hands-on approach with the ability to art-direct video, design landing pages, and brief freelancers.
AI-fluency, treating AI as a core creative toolkit and already using it intentionally in design and production workflows.
Experience building or scaling a creative function, including hiring designers, setting standards, and creating systems for team efficiency.
A clear point of view on the market, understanding what resonates with AI-mature buyers and technical decision-makers.
Ability to work effectively across Paris and US time zones, being proactive, clear in writing, and comfortable driving work forward.
Experience working at or admiring companies with strong brand craft (e.g., Airbnb, Webflow, Intercom, Linear, Anthropic).

Nice To Haves

Experience building or refreshing a visual identity for a fast-growing technology company.
Experience working with founders on brand, narrative, launch moments, or executive presence.
A strong network of creative collaborators across motion, video, production, photography, illustration, web, and experiential work.
Experience designing interactive web experiences, motion systems, or product-led storytelling.
Depth in messaging, content strategy, or campaign strategy.

Responsibilities

Define how Dust is represented visually across all platforms, including website, product launches, campaigns, events, video, and visual systems.
Set the direction for Dust's visual identity, encompassing motion, illustration, typography, video style, and brand guidelines, ensuring it is differentiating, memorable, and enterprise-credible.
Lead creative direction for website, product launches, campaigns, events, go-to-market (GTM) and sales assets, and social media.
Manage both brand and product storytelling creative work, and create the visual language for launch moments and in-person brand experiences.
Establish the operating model for brand design at Dust, including intake, prioritization, review, and standards.
Build and manage a network of freelancers and agencies to amplify the capabilities of a small team.
Define and own a brand system that enables the team and AI tools to produce high-quality, on-brand assets efficiently.
Codify visual identity into documented guidelines, templates, and reusable components for consistent creation of lower-lift assets like landing pages, social media graphics, blog graphics, event graphics, and slides.
Lead creative direction on the updated website within the first three months.
Refresh and build upon brand guidelines, aligning video and motion style with core identity, and covering illustration, iconography, and photographic direction within the first six months.