Creative Asset Manager

The Lumistella Company•Atlanta, GA

14d

About The Position

The Creative Asset Manager will establish and lead The Lumistella Company’s asset-management function, initially focusing on digital assets across Creative, Product Design, and Packaging. This hands-on role develops the processes, governance standards, and cross-functional workflows needed to organize, maintain, and distribute assets as the function grows. It manages the digital asset lifecycle from intake and approval through distribution and archival, maintaining Acquia DAM (formerly Widen) as a reliable source of truth. The role manages Visual Arts assets such as artwork, photography, video, fonts, brand guides, stock imagery, and AI-generated or AI-assisted content, as well as Product and Packaging assets such as mechanicals, CAD files, renderings, tech packs, and toolkits. It also supports the management of visual assets and guides created by Creative for Marketing. Working across Creative, Product, Marketing, IT, Legal, Licensing, and other business functions, the manager ensures assets are current, approved, documented, and easy to locate. The role partners with IT on Acquia DAM, Workfront, and related systems, and supports consistent processes for physical creative and product assets while the responsible teams retain day-to-day management. Following Legal guidance, the Creative Asset Manager tracks licensing and usage rights and maintains documentation concerning approvals, ownership, restrictions, permitted uses, and expiration dates. The role ensures requirements are reflected in the asset-management system and communicated when assets are distributed, escalating missing information, conflicting documentation, or potential compliance concerns for review.

Requirements

7+ years of experience in digital asset management, creative operations, content management, or a related field.
Proven experience building, formalizing, or significantly improving an asset-management function, including processes, governance standards, documentation, and cross-functional workflows.
Demonstrated experience administering an enterprise DAM platform, including metadata, taxonomy, permissions, workflows, version control, and asset governance.
Exceptional precision and attention to detail, including experience maintaining accuracy across high volumes and varied assets, file versions, metadata, approvals, and rights documentation.
Strong understanding of digital file formats, creative production processes, metadata, taxonomy, and asset organization.
Familiarity with Adobe Creative Cloud and common creative file types.
Experience managing font libraries, stock photography, third-party artwork, and AI-generated or AI-assisted assets, including documentation of licensing requirements, usage rights, restrictions, and renewals in accordance with established guidance.
Ability to translate complex asset, workflow, compliance, and physical asset-tracking needs into clear, scalable processes.
Strong communication and collaboration skills, with the ability to support creative and non-creative stakeholders.
Protect company assets through proper asset-file management and adherence to company information security and management policy.
Bachelor's degree in Business Information Systems, Digital Media, Graphic Design, Library and Information Science, or a related field, or equivalent professional experience.

Nice To Haves

Experience with Acquia DAM (formerly Widen) and Workfront; comparable enterprise platforms will be considered.
Experience working in a consumer products, entertainment, licensing, retail, or creative agency environment.

Responsibilities

Establish, formalize, and lead the asset-management function, including operating processes, governance standards, cross-functional workflows, and a long-term roadmap.
Assess asset libraries, systems, workflows, and ownership practices to identify gaps and improvement priorities.
Develop scalable standards for asset intake, approval, organization, access, distribution, retention, and archival.
Define roles, responsibilities, and handoffs among Creative, Product, Marketing, IT, Legal, Licensing, and other business functions.
Provide employees with guidance and training on asset-management processes, systems, and standards.
Manage and maintain Acquia DAM (formerly Widen), including standards for organization, naming conventions, metadata, tagging, and file structures.
Partner with IT to administer and optimize Acquia DAM, Workfront, and related systems, including user access, technical needs, functionality, integrations, and business requirements.
Maintain approved Visual Arts assets and Product Design and Packaging assets, including development files, mechanicals, CAD files, renderings, tech packs, toolkits, and final artwork.
Maintain file organization and version control for source files, work-in-progress assets, and final deliverables.
Audit, clean up, organize, and catalog existing and legacy assets; identify duplicates, outdated versions, missing metadata, and archival needs.
Maintain records for licensed fonts, stock photography, third-party artwork, and other creative assets; track licenses, usage rights, agreements, restrictions, permitted uses, and expiration dates.
Partner with Legal to apply established guidance and maintain documentation of approvals, ownership, permitted uses, and restrictions in the DAM system.
Conduct periodic reviews and escalate missing approvals, unclear or expired rights, conflicting documentation, and other potential compliance concerns to Legal.
Serve as the central resource for locating, retrieving, and distributing approved creative and product assets.
Support Creative, Product, Marketing, Sales, Licensing, and other departments with access to appropriate assets and brand materials.
Coordinate distribution of approved assets to external partners, agencies, retailers, licensees, sourcing partners, and manufacturers, communicating applicable restrictions, approval requirements, and expiration dates.
Partner with Legal and internal stakeholders to establish and apply standards for documenting, organizing, and managing AI-generated and AI-assisted assets.
Track and document AI use in asset development, including tools, approval status, and applicable restrictions; ensure assets are managed and distributed in accordance with company, legal, licensing, and brand guidance.
Identify opportunities to use approved AI and automation tools to improve workflows and operational efficiency.
Support teams responsible for physical creative and product assets in establishing consistent processes and tracking standards for intake, identification, storage, access, retention, and archival.
Define ownership, accountability, handoffs, and documentation requirements for physical assets; provide templates, tools, guidance, and training while day-to-day custody and management remain with responsible teams.
Recommend systems and process improvements that increase visibility, accountability, and coordination across physical asset collections.
Protect company assets through proper file management and adherence to company information security and management policies.