Creative Manager

Scheels•Fargo, ND

20h

About The Position

SCHEELS is seeking an experienced Creative Manager to lead projects across broadcast, radio, digital platforms, and internal communications for more than 13,000 associates. The role leads cross-functional teams, develops Creative Briefs, aligns messaging with project goals, and assesses asset effectiveness. Filming and photography take place in the in-house studio and on location. The Creative Manager helps shape impactful, authentic, and relevant brand messaging across 34 markets. The position guides creative concepts and project direction, coordinates stakeholders and production schedules, upholds SCHEELS brand standards, and communicates project updates and approved assets. It also participates in on-set production and uses strategic data and creative recaps to improve content and support business decisions.

Requirements

At least 10 years of experience in creative development and brand management.
At least 7 years of supervisory experience.
Proven experience leading creative teams in a design agency, marketing department, or related field.
A strong portfolio showcasing creative work across various mediums.
Experience working with clients to understand their needs and deliver creative solutions.
Ability to communicate effectively and collaborate with diverse personalities and experience levels, independently and as part of a team.
Approved company driver with a valid driver's license.
Genuine, consistent customer service toward co-workers, customers, and business partners.
Energy and a sense of urgency in daily tasks, projects, and follow-up communication.
Desire to develop role expertise and apply knowledge and experience effectively.
Respect and appreciation for others and SCHEELS.
Arrive at work and meetings 10 minutes early.
Genuine interest in helping others before oneself, regardless of recognition or reward.
Eagerness to listen, learn, apply knowledge, and accept critical feedback.
Ability to adapt to a changing work environment.
Ability to apply basic math, grammar, punctuation, and spelling.
Meet SCHEELS dress and grooming expectations.
Take pride and ownership in work while meeting deadlines.
Ability to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear, with or without reasonable accommodation.
Ability to exert up to 20 pounds of force occasionally, up to 10 pounds frequently, and a negligible amount constantly to move objects.

Nice To Haves

Postgraduate education in Media, Creative, or Marketing.

Responsibilities

Research consumer insights and the competitive landscape to develop authentic and relevant content.
Participate in creative brainstorming and concept development.
Lead and align cross-functional teams toward creative goals.
Collaborate with company stakeholders to develop Creative Briefs that define project goals, product focus, and target personas.
Establish creative goals in alignment with brand guidelines and objectives.
Collaborate with Creative Project Managers to assign roles and responsibilities.
Set project timelines from inception through completion, including review and editing schedules and stakeholders.
Determine metrics for measuring success against project goals.
Identify and address creative roadblocks and conflicts.
Uphold the SCHEELS brand style guide and marketing standards.
Organize daily routines, manage budgets, and handle general administrative tasks.
Maintain a safe and clean work environment.
Share creative direction, timelines, and updates with the marketing team, E-commerce, and other stakeholders.
Assist with company-wide messaging on relevant topics.
Review project status with Creative Media Managers.
Submit projects to the ASL/CMO for review and approval.
Distribute approved assets to stakeholders and explain creative goals to support placement strategy.
Build positive working relationships with associates and external vendors, and follow up on project details.
Serve as Executive Producer or Director with the on-set team to capture content described in the Creative Brief.
Gather feedback from subject-matter experts and others during production to ensure content is relevant and authentic.
Gather data on creative placement and effectiveness across the office.
Lead creative recap sessions across the office and within the Creative Team.
Use strategic insights with the creative team to identify ways to improve content.
Read reports and make sound SCHEELS business decisions.