Creative and Social Media Manager

Drexel•Philadelphia, PA

3d•Onsite

About The Position

The Creative and Social Media Manager serves as the Howley College of Engineering and Computing's (CoEC) lead visual storyteller and social media strategist. This position develops creative assets, manages social accounts, and produces multimedia content that advances the College's reputation, recruitment, engagement, advancement, and visibility objectives. Operating within a shared-services model, the position supports communications, enrollment, advancement, faculty engagement, and special project initiatives across all three units of Howley.

Requirements

Minimum of a Bachelor's Degree in Graphic Design, Marketing, Communications, Digital Media, or related creative field or the equivalent combination of education and work experience.
Minimum of 3 to 5 years of professional experience managing brand social media accounts and creating visual marketing assets.
Track record of developing organic or paid content plans across enterprise social accounts (including LinkedIn, Instagram, TikTok, and X) to drive audience growth and engagement.
Proficiency with the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign) or enterprise design platforms such as Canva to produce high-impact graphics.
Hands-on experience in short-form video production, including shooting, editing, and optimizing video specifically for mobile and social-first consumption.
Strong organizational skills to self-manage, prioritize, and deliver high-quality creative requests for multiple internal clients simultaneously.
Excellent interpersonal skills needed to capture campus life, interface with students, and collaborate closely with faculty, researchers, and campus partners.

Nice To Haves

Prior experience managing social media and creative design for a university campus, student recruitment engine, or academic department.
Experience creating visually engaging, creative campaigns around technical disciplines, computer science, or engineering research.
Experience using social media management software (e.g., Sprout Social, Hootsuite) to track metrics, run sentiment analysis, and generate performance reports.

Responsibilities

Develop and execute College-wide social media strategies aligned with institutional priorities.
Manage official College social media accounts and publishing schedules.
Monitor audience engagement, trends, and platform performance.
Develop content that increases visibility and engagement among key audiences.
Create visual assets supporting research communications, faculty visibility, student engagement, recruitment, and advancement initiatives.
Develop and produce graphics, presentations, digital content, and marketing collateral, including brochures, flyers, signage, promotional materials, and branded merchandise.
In collaboration with University Marketing & Communications, ensure visual consistency and alignment with University brand standards.
Produce and edit short-form videos supporting research, enrollment, advancement, and brand-awareness efforts.
Capture photography and multimedia content for stories, events, and campaigns.
Maintain searchable digital asset libraries and media archives.
Manage receipt and editing of user-generated content for social accounts.
Collaborate with the Director, Marketing Strategy and Enrollment Communications, on enrollment campaign creative needs.
Support event promotion, advancement initiatives, student success storytelling, and research communications efforts.
Develop multimedia assets utilized across multiple College units.
Engage in social listening and monitor social media performance and audience engagement metrics.
Recommend improvements to content and channel strategies based on analytics.
Collaborate with the Associate Director, Marketing Analytics & Technology, to assess performance and improve results.
Other Duties as Assigned.