Creative Producer/Editor - Social Media

Scaling.com

9d•Remote

About The Position

Scaling.com is seeking two Creative Producers/Editors to manage the Instagram accounts of Dr. Benjamin Hardy and Blake Erickson. This is an end-to-end creative ownership role, not just a clip-cutting position. The successful candidates will be responsible for finding ideas, choosing angles, writing communication, producing assets, creating variations, performing quality checks, and delivering complete, organized post packages. The goal is to create a powerful organic engine that builds trust and demand for Scaling.com by establishing an omnipresent daily presence on social media. The role requires a deep understanding of social media strategy, content creation, and performance optimization, with a strong emphasis on leveraging AI tools to enhance workflows and output. The ideal candidates are A-players who can operate independently, drive results, and contribute to improving the production system.

Requirements

Proven short-form storyteller and visual producer with excellent instincts for hooks, pacing, emotion, platform-native taste, and clarity.
Producer as much as an editor: ability to find the idea, choose the angle, write the communication, and build the execution.
Experienced connecting ChatGPT or Claude, connectors, plugins, data, and creative tools into real workflows—and able to prove what improved.
Fluent in Premiere Pro or equivalent.
Sufficient Figma, motion, design, captioning, and sound ability to deliver finished video and static work independently.
Able to preserve a thought leader's real voice while making the communication more focused, memorable, and effective.
Already proven at the volume, quality, variation, ownership, and audience-response level required.
Ability to perform own creative, factual, and technical QC.
Understanding of how to use AI to search transcripts and source media, study performance, discover angles, develop hooks and captions, generate selects, create rough assemblies, build editable Figma layouts, set up variations, and remove repetitive work.
Ability to improve the AI-supported production system.
Understanding of what earns meaningful audience response (shares, comments, saves) and ability to double down on successful formats, language, ideas, and audience fit.
Ability to review performance continuously and follow the data to inform future content.
Ability to originate strong ideas, perform own QC, solve problems independently, and improve the production system.

Nice To Haves

Experience with Shade.
Experience with Instagram analytics.
Ability to convince the company to acquire new necessary tools.

Responsibilities

Own one Instagram account end to end, from research and source review through the complete post package and final organized delivery.
Mine keynotes, trainings, podcasts, interviews, testimonials, books, speeches, social performance, and raw footage for compelling ideas, precise claims, emotional moments, and proof.
Own the concept, hook, structure, script, caption, on-screen text, pacing, graphics, sound, CTA, edit or design, and final presentation.
For each core reel, build at least three meaningful versions with different starting points, headlines, or hooks, plus corresponding ad-ready CTA or banner exports.
For static posts and carousels, create the organic version and a paid-ready version. A carousel's paid version may include an additional final CTA slide such as “Get the book for free.”
Use organic response and downstream paid-performance feedback to improve future angles, formats, hooks, audience choices, and creative decisions.
Maintain exact naming, source references, project files, metadata, multiple timelines, export presets, and clearly separated organic and ad-ready folders.
Bring new formats, templates, and creative opportunities forward without waiting for a detailed brief. New content types should be proposed clearly for approval; routine work should not create an approval bottleneck.
Build a dependable every-other-day rhythm of reel and static posts, learning the account's voice, source material, visual language, existing formats, performance history, and quality standard.
By day 90, have one reel and one static ready to publish every day for the assigned account.
Batch static content creation, spending roughly two focused days each month building the month's static content.
Create variations quickly using multiple timelines, modular project structures, and export presets.
Perform own creative, factual, and technical QC to ensure accuracy, proper labeling, naming, and organization.
Integrate AI tools (ChatGPT, Claude, AI connectors, plugins) into workflows for searching transcripts, studying performance, discovering angles, developing hooks and captions, generating selects, creating rough assemblies, building editable Figma layouts, setting up variations, and removing repetitive work.
Improve the AI-supported production system by suggesting better searches, connectors, reusable prompts, Figma templates, project structures, reporting loops, naming logic, and automations.
Ensure visual output is clean, intentional, editorial, and unmistakably considered, obsessing over words, emotion, story alignment, typography, negative space, sound, timing, and eye placement.
Optimize for meaningful response, targeting 1,000 combined shares, comments, and saves per post.
Review performance continuously to understand audience response, identify stale ideas, and determine future content.
Achieve self-sufficiency by day 90, with routine work moving without an approval bottleneck.