Creative Ad Copywriter

Contrarian Thinking•Austin, TX

2d•Hybrid

About The Position

We are seeking a copywriter who can create ad copy that captures attention, encourages clicks, and drives purchases. The role involves joining a creative ad team focused on producing high-converting, viral copy at scale for paid campaigns across social platforms. The copywriter will be responsible for headlines, body copy, and calls-to-action (CTAs) that reach millions, aiming to drive direct revenue and build the brand. This position is for experienced ad writers who can work quickly, iterate based on performance data, and consistently produce effective copy.

Requirements

Proven ad copy experience with 2+ years writing ads for platforms like Facebook, Google, and TikTok.
Ability to provide case studies demonstrating ad copy written and the results achieved (click-through rates, cost per acquisition, return on ad spend).
Capacity to write 3 strong ad variations per hour, demonstrating speed without sacrificing quality, and a willingness to ship quickly based on instincts.
Understanding of what converts, differentiating between engagement bait and high-intent copy, and knowledge of pain points, desire, urgency, and product positioning.
Direct response mindset, focusing on metrics like open rates, click rates, and conversion rates, with an obsession over data.
Platform fluency, understanding the voice, length, and style appropriate for each platform (e.g., TikTok vs. LinkedIn).
Ability to collaborate effectively with creative and media teams while also working independently and trusting one's own judgment without constant feedback.
A competitive drive to create top-performing copy and celebrate successes.
Comfort with iteration and failure, with a data-driven approach and minimal ego.
Experience writing for ads only; blog or content writing experience is not required.
Agency experience is not required; freelance or in-house experience is acceptable as long as results are demonstrated.

Nice To Haves

Deep expertise in the business niche (audience will be taught).

Responsibilities

Write viral ad copy at volume, producing 5-10+ ad variations per week including headlines, body copy, CTAs, scroll-stopping hooks, and audience-resonating angles, all optimized for conversion.
Test and iterate relentlessly on ad copy, using real-time performance data to identify successful patterns and improve copy effectiveness weekly.
Own the ad creative strategy in collaboration with the media team, brainstorming angles, understanding campaign goals (leads, sales, community growth), and pitching variations.
Write ad copy adapted for various platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn, adjusting voice, length, and approach to suit each platform's audience and format.
Create and systematize effective frameworks and hooks that resonate with the audience and drive results, potentially teaching these to others over time.
Collaborate with designers and media buyers to ensure copy aligns with visuals and targets the right audience at the right time.
Participate in a typical week that includes brainstorming campaign angles, pitching variations, writing multiple ad variations, testing on platforms, reviewing performance data, identifying top performers, refining angles, and writing post-mortems.
Continuously spot trends and pitch new angles based on real-time observations.