Country Manager (US)

fonio•New York, NY

About The Position

The Country Manager will lead fonio’s expansion in the US and own its commercial P&L, including revenue, margins, and growth targets. The role will establish the US go-to-market strategy, build and rapidly scale the sales organization, and develop fonio into a leading SMB provider. The position begins with a clean slate and is supported by a product with established traction in Europe. The role focuses primarily on sales and also owns US marketing and demand generation.

Requirements

  • Experience leading a sales organization of around 40 people and readiness to lead a larger one.
  • Expertise selling SaaS to SMBs and understanding of high-velocity sales motions.
  • Strong understanding of marketing and demand generation and how they work with sales.
  • Experience owning a P&L or a commercial target at a comparable level.
  • Founder-like ownership, speed, problem-solving, and persistence.
  • Strong leadership skills, including the ability to attract and develop talented people.
  • Fluency in English.
  • Comfort with regular travel to Vienna.

Nice To Haves

  • Experience launching a European SaaS product in the US.
  • Previous experience founding a company.

Responsibilities

  • Own the US commercial P&L, including revenue, margins, and growth targets.
  • Define and execute the US go-to-market strategy, including positioning, pricing, channels, and sales motion.
  • Hire, lead, and develop a high-performing sales team and scale it through 2027 and beyond.
  • Build a repeatable sales engine for SMBs, with clear processes, targets, and operating rhythms.
  • Lead US marketing and demand generation in partnership with sales to drive pipeline.
  • Work with Product to adapt the offering to the needs of US customers.
  • Coordinate with central teams on partnerships, sales enablement, and onboarding for the US team.
  • Report on performance and represent the US market in leadership decisions.

Benefits

  • Full ownership of a market with huge potential.
  • A direct line to the leadership team.
  • A team of ambitious people, many of them former founders.
  • Base salary of $300,000–$350,000 plus equity.
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