About The Position

FICUS Health is seeking a Country Manager for Italy to lead the market-entry phase of their AI-powered rehabilitation care software. The role involves validating the Italian market, establishing relationships with key stakeholders, and securing initial partnerships. The Country Manager will be responsible for understanding the Italian rehabilitation and healthcare market, including decision-making processes, funding, reimbursement, and trusted institutions. Reporting directly to the founding team, this position starts as a senior individual contributor with the potential to grow into full operational and P&L responsibility. The focus is on introducing FICUS as a comprehensive rehabilitation operating system and AI layer, not just a documentation tool. The role requires shaping product positioning, adaptation, and scaling within Italy.

Requirements

  • At least ten years of relevant experience in the Italian healthcare or rehabilitation market (e.g., leader within a provider or clinic group, healthcare consulting, market access, or commercial leadership at a digital-health company).
  • Strong understanding of the Italian healthcare system and its national and regional decision-making structures.
  • Relevant experience in rehabilitation, hospital care, or an adjacent provider market.
  • Established and relevant network with the credibility to open doors across rehabilitation providers, hospital or clinic groups, payers, professional associations, or regional health authorities in Italy.
  • Track record of building rather than simply managing (e.g., establishing a new market, business unit, commercial operation, or partnership structure).
  • Ability to operate effectively in a highly ambiguous environment without a finished playbook and to create one.
  • Combination of strategic thinking and hands-on execution.
  • Willingness and credibility to lead conversations, negotiate agreements, and build partnerships personally.
  • Fluent Italian and professional English.
  • Willingness to travel regularly within Italy and to Berlin.

Nice To Haves

  • German is an advantage.

Responsibilities

  • Validate market-entry assumptions and determine how FICUS should enter and scale in Italy.
  • Analyze the market, competitive landscape, funding, reimbursement structures, procurement processes, and provider decision-making within the Italian healthcare system.
  • Build relationships with rehabilitation providers, hospital and clinic groups, professional associations, payers, and other relevant healthcare stakeholders.
  • Lead commercial conversations, develop, negotiate, and close initial pilot partnerships.
  • Secure lighthouse partnerships and develop a repeatable commercial approach.
  • Navigate Italy’s regulatory, data-protection, procurement, and reimbursement requirements at national and regional levels.
  • Ensure market entry is compliant, clinically relevant, and commercially viable.
  • Contribute a deep understanding of Italian rehabilitation workflows and provider needs to product development.
  • Help determine product adaptation needs and which clinical, administrative, and operational processes FICUS should address.
  • Initially build the Italian market hands-on, supported by the founding team and German teams.
  • Build the local team and assume full operational and financial responsibility for Italy, including team leadership, operations, and P&L, once the market is validated.

Benefits

  • Competitive base salary plus equity participation
  • Flexible starting date, ideally at short notice
  • Remote within Italy, with regular travel across the country and to our team in Berlin
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