Corporate Senior Housing Marketing Director

Swbc Peo • San Antonio, TX

26d • Onsite

About The Position

Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities. The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.

Requirements

• 5+ years in marketing, with 3+ years in a leadership role; preferably in senior living, healthcare, or hospitality.
• Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.
• Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority.
• Excellent written, verbal, and presentation skills; strong relationship-building abilities.
• Proficiency in data analysis, campaign tracking, and performance reporting.
• Understanding of senior housing needs, resident decision-making, and compliance requirements.

Responsibilities

• Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.
• Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience.
• Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins.
• Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.
• Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.
• Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results.
• Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events.
• Manage marketing budgets and promotional activities to maximize return on investment.
• Apply knowledge of senior living industry standards, regulations, and competitive market analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed