Corporate Leasing and Marketing Manager

The Community Builders•Boston, MA

1d•Hybrid

About The Position

The Community Builders (TCB) is seeking a Corporate Leasing and Marketing Manager to provide strategic leadership, oversight, and hands-on support for leasing and marketing activities across its affordable, mixed-income, and market-rate housing portfolio. This hybrid role requires regular collaboration across departments and properties, with up to 50% travel. The manager will be responsible for developing and implementing portfolio-wide leasing strategies, managing and developing staff, and leveraging technology and data to improve systems and performance. This position is critical for driving occupancy, supporting successful lease-ups, building internal capacity through training, strengthening a customer-focused culture, and ensuring leasing practices align with TCB's mission and regulatory obligations.

Requirements

Strong knowledge of leasing and marketing practices within affordable housing environments, including compliance-driven operations.
Demonstrated experience managing and developing teams through coaching, training, and performance management.
Ability to balance strategic planning with hands-on execution.
Demonstrated ability to leverage technology to improve systems, processes, and outcomes.
Experience with Rent Cafe, Yardi Voyager, and/or similar property management platforms.
Strong analytical, problem-solving, and decision-making skills.
Excellent written and verbal communication skills.
Knowledge of Fair Housing laws, AFHMP requirements, tenant selection plans, and affordable housing compliance standards.
Strong organizational skills and ability to manage multiple priorities across a diverse portfolio.
Demonstrated commitment to customer service excellence and mission-driven work.
Ability to manage team and coach employee development.
Bachelor of Arts or Science degree preferred, or 8+ years of progressive experience in leasing or property management within affordable housing, including regulated housing programs (e.g., LIHTC, HUD, HOME,).
Experience working within mixed-income or blended portfolios strongly preferred.
Prior experience managing teams and leading portfolio-wide initiatives required.
Lease-up experience within affordable housing environments required.

Responsibilities

Provide leadership, direction, and oversight for corporate leasing functions across TCB's affordable, mixed-income, and market-rate housing portfolio.
Manage, mentor, and support Corporate Leasing Specialists and other leasing and marketing staff as assigned.
Develop, implement, and oversee training plans and ongoing professional development for corporate leasing staff to ensure consistent standards, skill growth, and strong performance.
Develop, implement, and oversee portfolio-wide leasing and marketing strategies for new developments, lease-ups, and stabilized communities.
Collaborate closely with the Director of Leasing and Marketing to align departmental goals with organizational priorities, performance targets, and budgets.
Oversee the development, execution, and evaluation of annual leasing and marketing plans that reflect local market conditions and organizational objectives.
Ensure the effective use of digital and non-digital advertising strategies, including online listing services, social media, email campaigns, print materials, signage, direct mail, transit advertising, community outreach, and grassroots engagement.
Leverage technology to improve leasing systems, workflows, data accuracy, efficiency, and overall customer experience.
Oversee and optimize the use of leasing platforms such as Rent Cafe, Yardi Voyager, and other related technologies.
Analyze leasing, marketing, and occupancy data to identify trends, risks, and opportunities; recommend and implement corrective actions as needed.
Prepare and review reports related to occupancy, leasing performance, traffic, conversion, and marketing effectiveness.
Apply deep knowledge of affordable housing programs, regulations, and compliance requirements to guide leasing and marketing strategies, training, and operational decision-making.
Partner with Regional Directors, Property Management teams, Development, Asset Management, and other internal stakeholders to support leasing and marketing success.
Promote and help build a strong, customer-focused culture aligned with TCB's mission and values.
Lead and support training initiatives for onsite and corporate staff related to leasing standards, customer service initiatives, and technology tools.
Ensure compliance with Affirmative Fair Housing Marketing Plans (AFHMPs), Fair Housing laws, Tenant Selection Plans (TSPs), and all applicable regulatory, funder, and internal policy requirements.
Coordinate and manage relationships with external vendors, agencies, consultants, and community partners.
Travel to communities as needed to support leasing operations, including lease-ups, occupancy challenges, staff coverage needs, trainings, and implementation of leasing and marketing strategies.
Partner with marketing to develop effective campaigns that result to quality traffic.
Monitor closing ratios and file processing accuracy of Corporate Leasing teams.
Provide training on Mystery Shops and lead customer service campaigns.
Provide hands-on support during periods of increased leasing demand, operational transition, or staffing gaps to help minimize vacancies and maximize occupancy.
Lead or support special projects and cross-departmental initiatives related to leasing, marketing, customer service, or portfolio performance.
Tracking and circulating leasing reports.
Support leasing functions during lease ups or at communities experiencing staffing shortage, manage documents, move in interviews, organize open houses, etc.
Perform other duties as assigned.