Specialist, Corporate Communications Content & Planning

AAA Mid-Atlantic • Wilmington, DE

4d • $65,059 - $94,783 • Hybrid

About The Position

AAA Club Alliance is seeking a Corporate Communications Content & Planning Specialist to develop and execute strategic communications that advance enterprise priorities, strengthen Associate engagement and support business objectives across lines of business. The role creates clear, credible and engaging content for internal communications, corporate storytelling, executive messaging, reputation management and crisis response. In partnership with leaders and cross-functional teams, the Specialist plans, delivers and measures communications across channels to help Associates understand the Club’s vision, mission, strategy and key initiatives.

The position provides communication counsel to business partners, develops integrated communication and channel plans, and evaluates communication effectiveness using data and stakeholder feedback. It also serves as a key member of the cross-functional crisis response team. The role follows a hybrid schedule with three days on-site per week.

Requirements

• Bachelor’s degree in communications or a related field such as Journalism, Public Relations or English; experience may be considered in lieu of a degree.
• At least 5 years of experience in strategic communications, corporate communications or crisis communications.
• At least 3 years of project management experience managing communications.
• Strong strategic communication planning skills, including developing messaging plans, content approaches and channel strategies aligned with organizational priorities and business outcomes.
• Exceptional writing, editing and storytelling skills, including translating complex information into clear, concise and audience-appropriate communications.
• Experience creating company announcements, leadership messages, talking points, scripts, presentations, articles and other enterprise and line-of-business communications.
• Ability to provide consultative communication counsel on strategy, messaging, channel selection and execution planning.
• Ability to collaborate across functions and build productive relationships with stakeholders at all organizational levels, including senior leaders.
• Knowledge of communication analytics, measurement practices and digital tools for evaluating communication effectiveness, audience engagement and channel performance.
• Ability to analyze communication data, stakeholder feedback and engagement trends to recommend improvements.
• Proficiency with content management systems, Microsoft PowerPoint and Word, digital publishing platforms and related communication technology.
• Working knowledge of AI-enabled communication tools and ability to apply them responsibly to improve content development, planning, efficiency and audience impact.
• Strong organizational skills, sound judgment and adaptability, including the ability to manage multiple priorities, ambiguity and deadlines in a fast-paced environment.

Responsibilities

• Drive the development and execution of strategic communications initiatives, including corporate stories that strengthen Associate connection to organizational goals.
• Research, write and edit clear, consistent and audience-appropriate communications for Associates at all levels.
• Create company announcements, leadership messages, scripts, talking points, presentations and other enterprise and line-of-business communications.
• Develop and implement integrated communication plans and internal messaging that support business objectives, protect and enhance ACA’s reputation, and engage line-of-business, hybrid, remote and deskless audiences.
• Partner with functional teams and Lines of Business to help them communicate effectively with Associates and the broader organization.
• Provide communication guidance to Lines of Business in support of Club priorities, major activities and enterprise initiatives.
• Develop content and channel plans to ensure owned channels feature fresh, engaging and relevant information regularly.
• Measure the effectiveness of communication plans and campaigns against goals and objectives.
• Advise clients and business partners on communication strategy, content, channel selection and execution.
• Support communication measurement activities, including surveys, focus groups and interviews; analyze metrics and adjust plans based on insights.
• Recommend creative ideas informed by corporate communication trends and support the launch of new techniques and channels.
• Serve as a key member of the cross-functional crisis response team and support timely alignment during potential crisis situations.
• Perform other job duties as assigned.

Benefits

• Competitive annual salary; starting base compensation is $65,059–$94,783.
• Annual bonus eligibility.
• Comprehensive health benefits, including medical, dental and vision plan options.
• Generous accrued paid time off, including 2+ weeks within the first year.
• Paid holidays, including 8 paid holidays as described in the posting.
• 401(k) plan with company match up to 7%.
• Professional development opportunities and tuition/continual learning reimbursement up to $5,250 per year.
• Paid time off to volunteer, company-sponsored volunteer events, and one volunteer day per year.
• Complimentary AAA Membership.
• Health and Wellness Program.
• Health Concierge Service.
• Life insurance.
• Short-term and long-term disability coverage.
• Paid parental leave of up to 2 weeks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level