Copywriter - Advertising Agency (Automotive)

Affinitiv•Tampa, FL

4d•Hybrid

About The Position

Join our award-winning A-Team! Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business. As a Copywriter, you'll back up the copy team on everything — TV, radio, print, digital, outdoor, direct mail — and jump in to support the Agency whenever a campaign needs an extra hand. We need someone who thinks outside the box, turns around creative content fast, and still hits every client and manufacturer guideline along the way. Retail advertising has its own rhythm, and getting fluent in it is part of the job from day one. You'll be collaborating constantly and working tight deadlines daily — so bring your A-game and your team spirit. A note before you apply: We read writing samples before we read resumes. Please include a link to your portfolio or writing samples — applications without one won't be considered.

Requirements

3–5 years of copywriting experience in marketing or advertising
Bachelor's degree in English, Communications, or a related field
A portfolio that shows range — you can write funny, you can write urgent, you can write "brand-compliant," and you know the difference
Strong organizational skills and the ability to juggle multiple projects under tight, recurring deadlines
A thick-enough skin to take feedback well and use it
Comfort with Mac OS and Microsoft Office (Word, Excel, PowerPoint)

Nice To Haves

Spanish language proficiency is a strong plus — we serve a large and growing Spanish-speaking customer base, and bilingual copy and proofing skills are increasingly part of this role

Responsibilities

Write automotive campaign concepts, TV and radio scripts, email blasts, P-Max copy, press releases, landing page copy and social ads — across a huge range of tones and formats
Pitch creative concepts and campaign ideas, not just execute someone else's
Take a creative brief and turn it into copy that fits the client's voice, not a generic template
Work closely with the copy, art, account, and production teams to get a job from concept to finished execution
Partner with Traffic to keep projects on schedule
Show up for staff meetings, brainstorms, and the department's day-to-day — this is a team sport