Copywriter (Part-time Contractor)

Career Opportunities with Now Optics•Delray Beach, FL

1d•Remote

About The Position

The part-time contractor will write, edit, and create digital content that meets customer needs and follows Stanton Optical’s brand voice and tone. The role focuses on engaging, optimized copy for digital platforms, including SEO, AEO, GEO-targeted content, Google Ads, email, YouTube Ads, social media, and web content. The copywriter will use AI-assisted tools to improve efficiency while maintaining quality and brand voice, collaborate with the Senior Copywriter and cross-functional teams, and help deliver cohesive campaigns. The position calls for strong digital copywriting and proofreading skills, adaptability to established brand guidelines, and the ability to manage multiple projects and deadlines in a fast-paced environment. Optical-industry experience is a plus.

Requirements

Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
At least 5 years of experience in digital copywriting, preferably in retail, healthcare, or a similar industry.
Portfolio showcasing digital copy, including SEO-optimized content, paid media, and social media campaigns.
Ability to use AI tools to optimize workflow.
Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
Exceptional proofreading and editing skills and attention to detail.
Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
Ability to adapt to established brand voice and tone across campaigns.

Nice To Haves

Experience in the optical industry.
Familiarity with content management systems (CMS).
Familiarity with project management tools such as Asana.

Responsibilities

Write clear, engaging copy for social media, email campaigns, web content, Google Ads, PMax, YouTube Ads, and other paid media platforms.
Develop SEO-, AEO-, and GEO-targeted content to improve visibility and relevance.
Edit and proofread marketing materials for accuracy, clarity, and adherence to brand voice and tone.
Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
Research topics or interview subject-matter experts to develop content.
Stay current with digital marketing trends, best practices, and emerging tools.
Build an understanding of customer needs and create content that connects with their desires and lifestyles.
Contribute to brainstorming and creative ideation for campaigns and projects.
Manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Recommend and test copy to refine messaging and improve results.
Use AI-assisted tools to improve workflow efficiency while maintaining quality and brand voice.