Copywriter

DealMaker

2d•$80,000 - $80,000•Hybrid

About The Position

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market. Your primary focus will be writing high-performing landing pages and lifecycle emails for investment campaigns. This is a role for a writer with strong judgment, curiosity, and range. You should be comfortable writing fast, thinking strategically, working with data, using AI thoughtfully, and improving copy based on what actually converts. At DealMaker, we help startup and growth-stage companies raise capital. The copy we write is what connects the founder's vision to the funding that makes it real. You'll own the conversion moment wherever it happens. On the landing page after an ad click, in the email that re-engages a cold lead, in the nurture sequence that closes a warm one.

Requirements

Proven experience writing conversion-focused copy, ideally in direct response, financial publishing, lifecycle, or high-stakes B2C environments
Strong portfolio demonstrating copy tied to performance outcomes (conversions, CTR, revenue)
Deep understanding of investor psychology. You know that someone writing a $1,000 check to a startup isn't just buying a product. They're making a bet, joining a story, and managing risk in their head in real time. You write to that.
Real fluency with AI writing tools. You've built workflows, prompts, and systems that let you ship more without dropping quality. You can articulate where AI accelerates your work and where human judgment is irreplaceable.
Strong editorial judgment. You can generate volume with AI but know what's good enough to ship and what needs another pass.
Comfort working inside a CRO process. You think in hypotheses and tests, not just drafts.
You understand objection handling. You know that leads who don't convert usually have a specific unanswered question, and you write to surface and resolve it, whether that happens on a landing page or in an email.
Strong collaborator. You're comfortable when your copy is one input among many. CROs will push back on hypotheses, designers will reshape your layouts, other writers will edit your drafts. You see this as the work, not friction.
Clean, specific, factual prose. No "revolutionary technology" or "game-changing opportunity." You reach for the concrete detail that makes a claim land.
Ambition and self-direction. You want to see conversion data, propose tests, and own outcomes. Not just deliver drafts and wait for feedback.
Passionate about startups, investing, and business

Nice To Haves

Experience writing for investment, fintech, or financial services audiences
Experience contributing to copy QA processes, brand voice guides, or workflow documentation
Experience building or training teams on AI-driven writing workflows

Responsibilities

Write landing pages for paid ad traffic, offering pages, and investment campaigns
Develop hero copy, section flows, and CTAs grounded in investor psychology and offer specifics
Translate dense pitch decks, financials, and offering documents into clear, compelling investor-facing copy
Partner with the marketing team on landing page strategy and post-click experience
Maintain factual accuracy and compliance across every deliverable
Build email funnels that move investors through consideration and commitment without feeling like a pitch sequence
Write welcome series, nurture sequences, re-engagement campaigns, and conversion-focused sends
Understand what leads have already seen at the top of funnel and write copy that advances the conversation, not restarts it
Map copy to funnel stage so each touchpoint does its specific job
Use AI tools to accelerate research, drafting, variation testing, and production
Build copy frameworks, prompts, and templates the broader team can adopt
Identify where AI improves speed and scale, and where human judgment is irreplaceable
Analyze performance metrics (CTR, CVR, conversion rate, email open and click-through rates) to inform copy decisions
Design and run A/B tests on landing pages, headlines, hooks, CTAs, and email sequences
Iterate based on what's actually converting, not what sounds good in a doc
Work closely with the conversions team day-to-day (other writers, CRO, web designers)
Partner with creatives, marketers, and account leads across the broader agency on cross-functional work
Comfortable with feedback and review cycles. You own your copy and push back when it matters, but you don't get precious about drafts.