Copywriter

Physicians Mutual Insurance Company, Inc.•Omaha, NE

About The Position

The Physicians Mutual creative team is seeking a talented Copywriter/Senior Copywriter with a focus on digital content, performance, and collaboration. As an in-house creative team, the role involves working on a wide range of projects from national broadcast campaigns to proofreading form letters, including long form, short form, email, social, and display ads. The position also involves coordinating the Physicians Mutual Community Hub, improving digital content, supporting testing, and sharing learnings. A key aspect of the role is the ability to collaborate effectively with colleagues across all levels of the company. Physicians Mutual offers competitive pay and benefits.

Requirements

Three to five years of marketing or advertising writing experience. Five to seven years for a senior position.
Bachelor’s degree in marketing, journalism, English, liberal arts or related field is required OR at least five years of professional copywriting experience.
An understanding of web writing, SEO, user experience, testing principles and social media.
A portfolio demonstrating the ability to write across various media, channels and audiences.

Nice To Haves

Experience mentoring writers (Senior Copywriter).

Responsibilities

Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
Write full-funnel marketing materials and day-to-day executions that drive engagement.
Develop creative concepts and copy options that drive entire campaigns.
Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
Partner with marketing on digital content quality, user experience and testing opportunities.
Use and share available performance results, customer feedback and testing learnings to strengthen future work.
Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)