Copywriter

BRUNT Workwear•Wilmington, MA

3d•$70,000 - $80,000

About The Position

We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople. Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You’ll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.

Requirements

3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.

Responsibilities

Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.
Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.
Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).
Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.
Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.
Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets.