Copywriter

We Are Social•Toronto, ON

1d•Hybrid

About The Position

We Are Social is looking for a culture-hungry Copywriter to join their growing team. This role is for a creative individual looking to make the best work of their career, with a strong sense of social media craft and a desire to get their hands dirty. The ideal candidate has a deep understanding of what resonates with social audiences and lives in the space between sports, luxury, the great outdoors, and has an interest in cars. This role is energetic, innovative, and forward-thinking, focusing on engaging with communities, staying ahead of social trends, and cultural moments. The Copywriter will join a global agency dedicated to generating buzzworthy ideas for leading brands.

Requirements

3+ years of agency experience with a portfolio showing a range of successful campaigns and the ability to write for social audiences
A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
Strong verbal and written communication skills to defend and explain creative choices to internal teams
Experience leading small creative brainstorming sessions
Positive “can-do” attitude

Responsibilities

Concept, write and create strong, compelling copy that resonates with target audiences and strictly align with the strategic goals outlined in client briefs
Understand the structure of a brand’s identity—how the visual and verbal executions come together to create a holistic brand experience
Clearly articulate ideas to colleagues, both verbally and in writing
Contribute to new business activities, help outline and write pitch decks
Ensure all output meets or exceeds agency standards for craft, grammar, and brand alignment
Find adaptable solutions that maintain the integrity of a concept despite budget constraints or shifting client requirements
Manage multiple priorities and assignments with quick turnaround times and deliver high quality work, on-time and with accuracy
Clearly articulating ideas to colleagues and interpreting feedback to ensure a cohesive final product for the client
Integrate AI into the creative strategy phase, using it to brainstorm campaign concepts from a brief or to propose novel linguistic approaches for a brand
Leverage AI to summarize extensive research documents, quickly identifying and extracting key selling points to inform creative work
Identify trends and opportunities as they emerge in social that stay true to our brands
Work collaboratively with a large team of creatives from ideation to execution by helping to ensure ideas are created and brought to life

Benefits

Passport program allowing exploration and work from other offices worldwide
Celebration of wins and losses
Carbon offsets
Community kitchens
Hybrid work models
Flexible hours
Work from anywhere policy for short-term stays in other regions
Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
Agency summer days
Modern, open co-working spaces with coffee & snack bars
Dogs allowed
Dedicated private wellness room (in select offices)
Regular team social events (holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers)
In-house learning & development sessions
Annual career and growth conversations
Access to internal network of opportunities across all agencies
Focus on developing and recruiting BIMPOC Talent
Internal EDI group(s), programs & initiatives
Flexible benefits to support individual lifestyle and life stage
Access to a personal wellness spending account
Comprehensive mental health support including access to a virtual mental health therapy clinic
Access to health clinicians 24/7
Holistic array of other health and wellness resources