Copywriter

Sans•Los Angeles, CA

8d•$100,000 - $120,000•Hybrid

About The Position

Sans is building the next great consumer hardware brand, focusing on products that promote healthier living at home. Starting with an air purifier and expanding to a water purifier, Sans is a small, ambitious team that moves fast and achieves significant results. Brand is crucial for Sans, defining its communication, values, and customer experience across all touchpoints. The Copywriter will play a key role in shaping the brand's voice, narrative, and messaging systems, translating brand strategy into clear, compelling, and consistent storytelling for organic channels, post-purchase experiences, and physical touchpoints. This role reports to the Creative Director and collaborates with Brand, Creative, Product, Lifecycle, and eCommerce teams. The ideal candidate is a strong storyteller with excellent taste and consumer insight, capable of balancing premium brand narratives with effective communication.

Requirements

Bachelor’s Degree or equivalent experience in writing, communications, marketing, journalism, or related fields.
4-7+ years of experience in brand copywriting or storytelling roles.
Experience developing tone of voice, messaging frameworks, or brand narratives.
Strong experience writing across digital, lifecycle, editorial, and brand-driven surfaces.
Experience working closely with creative teams across formats (email, web, packaging, content).
DTC, consumer, or startup experience preferred.
Strong understanding of consumer psychology and conversion-focused storytelling.
Experience balancing premium brand storytelling with clear, effective communication that drives action.
Comfortable collaborating within testing and experimentation environments.
Exceptional storytelling instincts with a strong command of tone and voice.
Strong taste and judgment with an appreciation for premium brands and emotionally resonant storytelling.
Collaborative and cross-functional - works effectively with Creative, Product, Growth, and eCommerce teams.
Detail-oriented with a high bar for craft and consistency.
Curious and evolving - constantly refining storytelling approaches, formats, and creative systems.

Responsibilities

Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints.
Write copy across major brand and marketing channels, including emails/SMS, web, organic social, packaging, manuals, inserts, physical touchpoints, direct mail, and TV.
Partner with Product and Brand to translate features into benefit-led, human storytelling that aligns with the broader brand narrative.
Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living.
Partner with Creative to ensure visual and verbal cohesion, providing copy direction and feedback to maintain high brand standards.